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ALT-Invest Releases First Integration Between SugarCRM and MailChimp

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TMCnews Featured Article


January 26, 2010

ALT-Invest Releases First Integration Between SugarCRM and MailChimp

By David Sims, TMCnet Contributing Editor


It's here: ALT-Invest would like to introduce its product integrating open source customer relationship management, or “CRM,” provider, SugarCRM and MailChimp: SugarChimp ListSync. 


SugarChimp; sounds like a rapper. 

The module lets users sync data in SugarCRM (News - Alert) software with the e-mail marketing capabilities from MailChimp, an Atlanta-based technology provider.

ALT-Invest is a SugarCRM consulting company in the Southeast. Company officials said the launch meets what they consider to be “the growing demands to enhance CRM capabilities as the popularity of e-mail marketing programs continue to grow.”

In April, SugarCRM announced the Sugar Express, described by company officials as addressing SugarCRM open source users’ demand for an affordable product that runs on SugarCRM’s on-demand computing platform, the Sugar Open Cloud. 

Sugar Express provides core sales, marketing and support features, Sugar Plug-Ins for Microsoft (News - Alert) Office and access to SugarCRM Customer Support. Platform functionality includes the Module Builder to create custom modules and Cloud Connectors, “to integrate third-party data services from companies such as Hoover’s and Jigsaw,” company officials said.

Josh Sweeney, founder of ALT-Invest, said that SugarChimp ListSync is the first round of integrations for this module to come from ALT-Invest. 

“This integration attacks the most time-consuming task of users manually passing and synchronizing contact data between MailChimp and SugarCRM,” Sweeney added.

Even more robust functionalities will be added to the module soon, Sweeney promised.  

MailChimp's an e-mail marketing service letting clients send e-mail newsletters, build and manage subscriber lists and track campaign performance. According to MailChimp officials, the company has over 15,000 customers, with an opt-in lists contain over 75 million subscribers.

Last month,  SugarCRM, KnowledgeTree, an enterprise content management provider focusing on document management software, and iNet Process, a European provider of ECM and CRM services, announced the commercial release of iNetDocs, an application to integrate KnowledgeTree and SugarCRM. 

With iNetDocs, documents and folders in the KnowledgeTree repository can be searched, browsed and retrieved from within SugarCRM and attached to all of the main modules within the CRM application, including leads, opportunities, contacts and accounts.

David Sims is a contributing editor for TMCnet. To read more of David’s articles, please visit his columnist page. He also blogs for TMCnet here.

Edited by Kelly McGuire







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