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September 24, 2009

Open Source CRM Software Now Connected with Magento

By Kelly McGuire, TMCnet Editor

In attempts to combine two of the leading open source customer relationship management, or “CRM,” platforms, open source CRM software provider SugarCRM (News - Alert) has collaborated with, a supplier of Magento software systems, to form the Magento – SugarCRM extension software. 
While Magento has become a leader in open source platform applications for Web shops, SugarCRM’s position in the market has been undisputed for years. The combination of the products with be beneficial to its users and lethal to its competitors.

The Magento-SugarCRM extension allows user to connect the two systems. Users can automatically upload important data of registered customers, abandoned shopping carts and customer cases that was previously in a Magento only software, directly into SugarCRM.
The information will be uploaded and registered as “contact” within the SugarCRM open source software. And, a data of registered Magento visitors that do not place orders will be uploaded into SugarCRM as a lead, which could potentially drive revenue for companies using this product. 
Additionally, this information now available on the SugarCRM system can be used to optimize the Magento Web shop, as well as create potential revenue leads.

This news comes on the heels of SugarCRM’s recent announcement that data-as-a-service, or “Daas,” provider Jigsaw’s applications are now integrated into SugarCRM’s open source software. 
Additionally, the company added the Sugar Community Edition on Amazon EC2 which brings a new flexibility and availability to the company, a trend they seem to be keeping up with, especially with the combined Magento-SugarCRM software. 

All of these recent trends are in line with today’s ISVs who are looking to provide organizations and developers with cloud-based access to their enterprise applications, Tim Hickernell, lead analyst for Info-Tech Research Group said.
And, with these quick and easy ways for developers to start testing and developing SugarCRM’s products, it seems as if this open source CRM company continues to stay on top of the industry’s trends and keeps proactive towards new ventures.

Kelly McGuire is a TMCnet Editor. To read more of her articles, please visit her columnist page.

Edited by Kelly McGuire

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