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January 14, 2009

Roberts, Michael Lewis, Paul Greenberg to Speak at SugarCon

By David Sims, TMCnet Contributing Editor

Commercial open source CRM vendor SugarCRM has announced keynotes and sponsors for SugarCon 2009, the company’s global customer and developer conference at the Palace Hotel in San Francisco
The kick-off keynote, “The Open Cloud: Open Source and Cloud Computing Converge,” by SugarCRM co-founder and CEO John Roberts (News - Alert), will look at “how open source and cloud computing are blending to provide customers with greater control and lower risk for their CRM deployments."
Michael Lewis, author of Moneyball and Liar’s Poker, will deliver a talk titled “Panic: Modern Financial Insanity,” providing his perspective on the ongoing financial crisis – “how we got here and where we are headed.”
The ever-sprightly Greenberg will speak on the topic “Retaining Customers in an Economic Downturn.” Greenberg, author of the noted CRM at the Speed of Light, now in its fourth edition, and president of the 56Group, will look at how companies can sustain and grow their customer base when times are tough.
Mark Leslie, lecturer at Stanford Graduate School of Business and founding chairman and CEO of Veritas, will address the conference. His presentation is titled “Managing a Sales Org in Tough Economic Times,” and will examine how companies can navigate a tough economy to achieve faster growth and greater profits.
In December TMC’s Stefania Viscusi reported on the release of “SugarCRM (News - Alert) for Dummies,” describing it as “a how-to guide for SugarCRM” which helps readers find out “how to install, use and administer the application.”
Other SugarCon presentations include “Free: As in Markets” by Jonathan Schwartz, chief executive officer and president of Sun Microsystems (News - Alert), “Faster, Cheaper, Better: Pick Any Three” by Jerry Cuomo, IBM vice president, fellow and CTO of WebSphere and “Open Data Meets Open Source” by Jim Fowler, co-founder and CEO of Jigsaw.
In addition to the keynotes, SugarCon 2009 offers over 70 sessions across six tracks tailored to SugarCRM customers, partners, administrators, developers and community members. Along with the business, the event offers an evening cruise around the scenic San Francisco Bay on the San Francisco Spirit with fine dining, drinks, live music, dancing, gaming and poker. Be sure to avoid Michael Lewis at the poker table.
Attendance cost is $267 per person.

David Sims is a contributing editor for TMCnet. To read more of David's articles, please visit his columnist page. He also blogs for TMCnet here.

Edited by Stefania Viscusi

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