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June 09, 2008

SugarCRM, Others Now Available on Etelos Marketplace

By David Sims, TMCnet Contributing Editor


CRM vendor Etelos has announced the availability of WordPress, SugarCRM (News - Alert), Media Wiki and phpBB on the Etelos Marketplace. The apps are available as hosted products.
 
Users can come to the Etelos (News - Alert) Marketplace and have a secure WordPress blog, Media Wiki or phpBB bulletin board, "up and running in minutes," Etelos officials say, "at a fraction of the cost of many other similar applications."
 
Etelos officials say the idea is to "make it easier for Open Source developers to get their applications into the mainstream," by "continuing to implement its Opportunity Computing platform."
 
Shelley Symonds, Etelos VP & Chief Marketing Officer, said the Etelos Marketplace "eliminates the downside of using multiple products from different vendors by providing common user management, billing, updates, support and security."
 
The Etelos Marketplace is being marketed as a destination for businesses, teams and individual users "looking to expand their tool sets while streamlining operations." It's pitched as a place which "gives developers an easy place to license, distribute and support applications while giving businesses a wide selection of on-demand business applications to license and transparently deploy on-demand products within the hosting environment of their choice."
 
In May, Tealium, a vendor of Web analytics consulting, announced the availability of WebToCRM, a product designed to integrate Web behavior data into CRM platforms.
 
It can integrate this information into CRM platforms, company officials say, including Salesforce CRM, SugarCRM, NetSuite (News - Alert) or internal databases, for "a real-time tool that can integrate marketing campaign parameters from any Web analytics to any CRM upon Web lead capture."
 
WebToCRM provides online marketers with a tool to capture their online marketing information such as campaign names, keywords, banners, messages, and others into their CRM platform. It's designed to work independently of such analytics tools such as Google (News - Alert) Analytics, IndexTools, Omniture, Coremetrics, WebTrends and others.
 
Ali Behnam, co-founder of Tealium, says "once an expensive proposition only available to companies with deep IT investments, WebToCRM provides a real-time integration that is completely independent of Web analytics or CRM platforms."
 
David Sims is a contributing editor for TMCnet. To see more of his articles, please visit his columnist page.
 
Don’t forget to check out TMCnet’s White Paper Library, which provides a selection of in-depth information on relevant topics affecting the IP Communications industry. The library offers white papers, case studies and other documents which are free to registered users. Today’s featured white paper is Interactive Voice Response (IVR) Consolidation Strategies, brought to you by HP Software.
 




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