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June 04, 2008

Webinar Provides Tips on Delivering a Differentiated Customer Experience

By Stefania Viscusi, Assignment Desk Editor

In today's marketplace, where new technologies are fueling even more competition, there is a definite need to focus on ways to attain and attract new customers.
In order to step ahead, companies must embrace a differentiated customer experience and know how to deliver it.
Not only do today's customers want better service, they want it faster, and on their time. To gain more customers, businesses must answer to their needs by understanding the quality of the customer experience they deliver. This means having integrated, real-time intelligence about customer interactions across all customer facing business processes, and strong, customer-centric strategies, to help generate and sustain a competitive advantage.
For a more in-depth look at strategies for achieving this, SugarCRM is hosting a TMC (News - Alert) Webinar, "Delivering a Differentiated Customer Experience to Win in a Competitive Marketplace," on Thursday, June 19, 2008, 2:00 PM.
During the Webinar, SugarCRM's Martin Schneider, Director of Product Marketing, and Pete Marston, Analyst CRM at Forrester (News - Alert) Research, will discuss:
  • The principles of experience-based differentiation.
  • What it takes to improve customer relationship management and how you can
    separate yourself from the competition to gain sustainable, competitive advantages.
  • How you should initiate, accelerate, or remediate your CRM strategy to drive quick results.
Also during the Webinar, Monna Nanavati, Senior Director of IT, Athenahealth, a SugarCRM (News - Alert) customer, will discuss how the company "architected and developed its CRM strategy, and built a highly flexible and customizable CRM solution to better reach and attract prospects and improve serving existing customers in a frequently changing, dynamic environment."
The presentation will also be followed by a live Q&A session and the chance to win an 8GB iPhone (News - Alert) gift card.  This is an event you won't want to miss! Register Now!
Stefania Viscusi is an established writer and avid reader. To see more of her articles, please visit Stefania Viscusi’s columnist page.

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