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April 02, 2008

SugarCRM's Acceleration World Tour, R.E.M.'s Accelerate. Coincidence?

By David Sims, TMCnet Contributing Editor

SugarCRM's (News - Alert) Acceleration tour will kick off in Atlanta on Thursday, April 10th.
R.E.M. hails from Athens, Georgia.
SugarCRM's Acceleration tour will proceed to two events in May in Los Angeles and Orange County. When's the last time you heard of a tour kicking off in Atlanta and holding its next event in Los Angeles.
R.E.M. will also tour in support of their particular Accelerate project, kicking off in British Columbia on May 23rd and making its way down the coast to events in… California. Specifically, Los Angeles and Berkeley May 29th and 31st respectively.
SugarCRM's Acceleration World Tour will hit Boston, Chicago, Miami, New York City, Frankfurt, London, Sydney, Tokyo and Toronto.
R.E.M.'s Accelerate tour will also visit the Boston area, Chicago, New York City, the Frankfurt area, London and Toronto.
SugarCRM's Accelerations are described by company officials as "one-day, intensive sessions that help business leaders develop and implement a CRM strategy."
R.E.M.'s concerts are described by reviewers and fans as intense sessions where concertgoers develop and implement personal strategies for meeting other concertgoers.
SugarCRM's e-mail is WYSIWYG.
R.E.M. gave us TEOTWAWKI.
SugarCRM's Chairman and CEO John Roberts (News - Alert) said "CRM Accelerations help companies cut through the time-consuming, and often frustrating, process of evaluating and implementing customer relationship management technology. In just one day executives can see the product in action, formulate a deployment plan and meet the right people to accelerate their CRM strategy."
R.E.M.'s lead singer and songwriter Michael Stipe recently told interviewer Stephen M. Deusner "It's really simple.'Sing for the Submarine' presents my dream world, which is way different from my waking world. It's set in the future and it's post-apocalyptic. Everything is falling apart and it's all put together again, propped up with 2x4s and held together with Scotch tape and superglue. The artwork for the record is kind of an homage to that. It's a collage, which rhymes with homage, I just realized. It's an homage to this kind of almost like a teenager's idea of what the future might look like, if he were using a Xerox machine and cut-and-pasting it together."
CRM. R.E.M. I mean, think about it.
SugarCRM's Acceleration Tour will include "The Value of Getting SugarCRM on Your BlackBerry (News - Alert)," which is described by Sugar CRM officials as "practical advice on how to successfully deploy a BlackBerry implementation of your SugarCRM, including tips for success and pitfalls to avoid."
R.E.M.'s original drummer, Bill "Black" Berry, who retired from the band in 1997 after a serious brain aneurysm, said "If e-mail had been more prevalent 15 years ago, it is likely I would not be retired today."
SugarCRM officials say the CRM Acceleration tour will include "Brave New World: How the Internet is Transforming Customer Relationships,"
R.E.M.'s cover story in Rolling Stone, published in 1989, was titled "R.E.M.'s Brave New World."
SugarCRM's CEO John Roberts, in early 2008, told industry observer Nathan Eddy that "there is a radical transformation going on."
R.E.M.'s current album Accelerate has been positively described as a "radical transformation" of the band from the self-obsessed navel-gazing studio meanderers of the past few albums into a tight, hard-rocking stage-friendly band.
SugarCRM's Roberts told Eddy that he thinks Sun Microsystems' (News - Alert) acquisition of MySQL was a "bold move" for Sun and a "win-win deal" for both companies. "This destroys the proprietary thinking Silicon Valley has been based on," he said.
R.E.M. is quite popular in Silicon Valley.
Roberts characterized Sun as the "ideal" company to acquire MySQL. "Sun is a company that understands how to run very successful open source projects," he told Eddy. "I have a suspicion [Sun CEO] Jonathan [Schwartz] and Marten will lead the company on the ideals MySQL was based on." He said he was looking forward to seeing a MySQL IPO this year, says the deal is a validation of the changing nature of software development. "The open source development model of transparency and rejecting secrecy in how you write the software winds up generating more innovative software," he says. "The question people ask is, can you really build a billion-dollar corporation on it?"
R.E.M. played a set at Apple's (News - Alert) Regent Street store in London earlier this week, and Michael Stipe said he was excited to be playing at Apple's biggest retail outlet: "I have a bit of an eye-boner on this, because I'm a bit of a Mac fan... once you go Mac, you don't go back," he told the crowd.
SugarCRM's Roberts said open source and the Internet are making it possible for developers to collaborate on software globally and reduce the cost of distribution, which is translated into lower costs for the customer. "The companies of the lock-in mentality are not going to be able to compete. In five to 10 years, they won't be around," he predicts. "I think this is the future of software, and another proof point that the industry is changing for the better," he said.
R.E.M. band members have collaborated with a number of other artists such as Patti Smith and the B-52s' Kate Pierson, have been known to access the Internet, have used software, have distributed their CDs, have extracted costs from consumers, traveled globally and been kicked off British Airways flights for acting up. And, in all frankness, the band probably won't be around in ten years.
First Coffee thinks somebody needs to confirm that John Roberts and Michael Stipe have, in fact, been seen in different places at the same time.
For more, check out the Open Source CRM channel on TMCnet.
David Sims is contributing editor for TMCnet. For more articles please visit David Sims’ columnist page.

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