Mobile Telephony Channel Feature Article

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Mobile Telephony Feature Article


February 27, 2006

Orative Releases New Software for Mobile Employees

TMCnet News

Orative announced the availability of Orative Enterprise Software version 2.0. This new release builds upon an award-winning solution designed to eliminate business delays caused by the inability to reach mobile employees at the right time and in the right way. By leveraging the core product’s innovative presence capabilities, the latest release of Orative Enterprise Software adds new integration with existing corporate infrastructure designed to streamline business communications. Additionally, Orative is also announcing that it has joined the Cisco Technology Developer Program as an IP Communications participant. Orative Enterprise Software version 2.0 has met the Cisco Technology Developer Program criteria for interoperability with the Cisco Unity product, version 4.0.5.
Orative software addresses a critical problem facing many business organizations. In an era of “always on” communications, enterprises need rapid responses to customer issues and changing business conditions. With roughly 200 million subscribers in the U.S. alone, mobile phones clearly provide part of the solution. Yet, poor integration of existing technologies and inefficient communications negatively impact business operations and responsiveness. According to Forrester Research, 78% of respondents in a recent survey reported regular business delays due to the inability to reach others in a timely manner.(1)
“Leading a global business requires working with teams across different time zones and operating on a twenty-four hour schedule,” said Tom Werner CEO of SunPower Corporation, a leading manufacturer of high-efficiency solar cells and solar panels. “Orative software provides valuable information about the availability of key people and how best to reach them which improves communications within our manufacturing operations.”
Orative Enterprise Software version 2.0 is a client-server solution purchased and managed by enterprise organizations. The software provides an integrated solution running on standard mobile phones that combines presence technology, directory synchronization, collaboration tools, secure messaging, corporate voice mail notification and playback, and calendar alerts. By linking this rich functionality to existing corporate systems, Orative Enterprise Software simplifies mobile communications and enables mobile professionals to more quickly and easily reach co-workers so that they can make decisions and accelerate business tasks. A presence-enabled phone book makes it possible for a caller to determine at-a-glance if someone is available to talk before actually placing a call. This functionality optimizes interactions by coordinating “live” calls transcending time and location.
New features available in Orative Enterprise Software version 2.0 include:
Corporate Voice Mail Integration – notification and playback of corporate voice mail messages on mobile handsets saves time and eliminates the need for mobile employees to periodically dial in to office systems to check on the arrival of new messages. An intuitive visual interface on the mobile phone matches incoming phone numbers with existing contact names and groups messages by person. Simple controls provide easy playback options.
Resource Finder – allows mobile users to request assistance from experts according to skill set or group so that time sensitive issues can be resolved quickly. This powerful feature relies upon new, agent-based technology in the Orative solution that uses a set of customer-defined business rules and roles to route requests to key employees based upon their expertise and current availability status.
“When you are on the go, timely access to key people and information are essential,” remarked Paul Fulton, Orative CEO and president. “Our latest release of Orative Enterprise Software empowers business professionals to reach one another and interact in new and sensible ways that have never been possible with mobile phones – until now.”
The Cisco Technology Developer Program sets criteria for interoperability testing by independent third parties and enables leading product and services firms to deploy innovative business solutions. The program provides enterprise or service provider customers with information regarding Cisco Technology Developer Partner products and services that an independent testing facility has tested and found to interoperate with Cisco networking technology.
“Cisco supports open, standards-based architectures and shares a commitment to interoperable solutions with Orative. Through this vision, the Cisco Technology Developer Program delivers the power of choice to enterprises or service providers—the ability to extend the Cisco end-to-end architecture with our participants’ solid products and technologies,” said Rick Tywoniak, Senior Manager, Partner Solutions at Cisco. “With Cisco Technology Developer Program member offerings such as Orative Enterprise Software, customers can deploy a broad range of business solutions that foster innovation and drive rapid adoption of business-critical technologies.”
Orative Enterprise Software runs on over 30 different handset models and operates across multiple mobile networks simultaneously. Orative Enterprise Software version 2.0 is currently shipping.


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