Mobile Telephony Channel Feature Article

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Mobile Telephony Feature Article


February 27, 2006

Orative Software Receives Accolades from The GSM Association

TMCnet News

Orative announced that the GSM Association has nominated Orative Enterprise Software to the shortlist of five companies for the 2006 GSM Awards in the Best Mobile Enterprise Product or Service category. The GSM Association received a record number of 500 entries from companies around the world this year for awards recognizing excellence in mobile communications globally.
Final award winners will be announced at the 3GSM World Congress in Barcelona, Spain on February 14, 2006. Orative’s flagship product, Orative Enterprise Software, is recognized for delivering a unique solution that streamlines voice communications between mobile professionals. Orative is also announcing today that it has received the 2006 Mobility Award from MobileTrax LLC as well as the Bronze ‘2005 Product of the Year’ award in the Mobile Management category from TechTarget’s
"The 2006 GSM Association Awards have been specifically designed to showcase the diversity of products and services and the quality, ingenuity and level of innovation that combine to fuel the mobile value chain. Entries this year have again exceeded our highest expectations, reflecting the vibrancy of the mobile industry on a global basis," remarked Rob Conway, CEO of the GSM Association.
Orative’s award-winning product enables mobile professionals to quickly and easily reach co-workers so that they can ask for help, make decisions and accelerate business processes. A presence-enabled phone book makes it possible for a caller to determine at-a-glance if someone is available to talk before actually placing a call. On the receiving side, the software allows users to verify the importance of incoming calls by displaying details such as name, priority and subject matter on the mobile handset. This functionality saves organizations time by providing relevant information to both callers and recipients that assists them in coordinating “live” calls despite differences in time and location.
“The ability to use a mobile phone to simply talk to another person is often overlooked for the value that it brings to daily business operations,” said Paul Fulton, president and CEO of Orative. “We are pleased to be recognized for our contributions to improving mobile voice communications between busy professionals.”
In addition to these honors, Orative also recently received a ‘2005 Product of the Year’ award from INTERNET TELEPHONY magazine.


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