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Marketing Software Featured Article

March 20, 2008

CRM from Infusion Offered Free in Contest

By David Sims, TMCnet Contributing Editor

To mark the introduction of its first eBook, Infusion Software (News - Alert), which sells CRM software for small businesses, has announced the launch of a contest to find "the most inspired small business."
The contest is based on the eBook authored by Infusion Software's CEO, Clate Mask (News - Alert), The Edge of Success: 9 Building Blocks to Double Your Sales.
To enter the contest, entrants must submit either a 60-second video or a blog post reacting to the book. The winner will receive Infusion CRM, Web-based automated marketing and customer relationship management designed for entrepreneurs, free for a year with what Infusion officials say is "a built-in guarantee that within three months Infusion Software will help the winner double their sales."
The eBook is available as a download at
"We're so confident in our software that we're going to prove that it can double a small business' sales in three months, guaranteed," said Dave Lee, Vice President of Marketing for Infusion Software.
In January Infusion Software, which styles itself a vendor of CRM software "for True Small Businesses," launched its Infusion Certified Consultant channel program.
The software is designed to "meet the needs of this market with a new channel partner program for Certified Consultants," Infusion officials say. These outside vendors will sell and implement Infusion CRM to TSBs.

"Alliances play a critical part in Infusion's overall business strategy," said Clate Mask, President and CEO of Infusion. The Infusion Certified Consultant program will be led by Adam Ross (News - Alert), Vice President of Sales and Business Development.

"This program will increase Infusion Software's market penetration," said Ross, saying Ross intends to "recruit the right amount of partners, without saturating any markets."
Earlier this year Infusion hired Ross as Vice President of Business Development. In this role, Infusion officials say, Ross will oversee business development, "including channel partnerships and strategic alliances for Infusion Software."
The company wants to increase its visibility to "trusted advisors, Infusion Certified Consultants, third-party independent software vendors, embedded software partners and key strategic alliances," company officials say.

Don’t forget to check out TMCnet’s White Paper Library, which provides a selection of in-depth information on relevant topics affecting the IP Communications industry. The library offers white papers, case studies and other documents which are free to registered users. Today’s featured white paper is End-to-end Billing and Network Management, brought to you by Comarch (News - Alert).

David Sims is a contributing editor for TMCnet. To read more of David’s articles, please visit his columnist page. He also blogs for TMCnet here.

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