Marketing Software

TMCnet - World's Largest Communications and Technology Community

Convert more leads. Get repeat sales. Grow your business.
Automated Follow-Up Technology (AFT) for small businesses.

Infusionsoft Marketing Software

While 80% of small businesses fail within five years after starting, Infusionsoft is on a mission to turn that statistic upside down with Automated Follow-Up Technology that reduces the stress and pain faced by small business owners by automating their marketing, sales and customer management. Marketing Software ensures success while creating a steady stream of business.
infusionsoft marketing software

Marketing Software Featured Article

January 14, 2008

Adam Ross Joins Small Business CRM Provider Infusion Software

By Anuradha Shukla, TMCnet Contributing Editor

Infusion Software (News - Alert) has strengthened and expanded its executive team with the addition of Adam Ross as vice president of business development. Ross will oversee all aspects of business development including channel partnerships and strategic alliances for Infusion Software.

The new vice president of business development will be responsible for leading the company’s overall business development initiatives. These efforts are expected to greatly increase the visibility of Infusion to trusted advisors, Infusion Certified Consultants, third-party independent software vendors, embedded software partners and key strategic alliances.

“We are thrilled to welcome Adam to Infusion’s senior management team,” said Clate Mask (News - Alert), president of Infusion Software in a statement.

Mask noted that Adam’s 15 years of software industry expertise clearly strengthen their leadership team, and will help them build out their partner programs to allow them to further reach and provide value to the millions of true small businesses in the U.S.

A proven leader with deep software industry roots, Ross was the vice president of channel for NetSuite (News - Alert) Inc., before joining Infusion. In his prior position he oversaw all aspects of Americas Channel strategy for NetSuite, Inc. Under his leadership, the Americas Channel division significantly increased revenue and increased the number of VAR’s selling the NetSuite product line.

Before serving at NetSuite, Ross was the National Sales Director for Best Software’s CRM division, where he oversaw all aspects of revenue production for the CRM division of the company. Ross’ Midas touch significantly increased revenue for the CRM sales while drastically reducing operating expenses.

According to Ross, Infusion is one of those rare companies that have the right combination to win. He said that while the management team is smart and aggressive, the company has a Web-based product that meets the needs of the true small business, and a market that everyone in software knows is deeply underserved.

“And they have the backing of a proven venture firm like Mohr Davidow. That’s a clear winning combination, and I look forward to helping drive the company’s growth,” he added.

Ross was one of the first 20 employees at Interact Commerce Corporation, SalesLogix’s parent prior to its' acquisition by The Sage Group PLC, known as Best Software in North America. He served as the Manager of Strategic Accounts prior to his National Sales Director role at Best Software where he focused on Fortune 1000 customers. Before holding this position, Ross was Director of Strategic Alliances with Sales Performance International, the makers of Solution Selling sales methodology based in Charlotte, North Carolina.


Anuradha Shukla is a contributing editor for TMCnet, covering call centers, CRM and information technology. To see more of her articles, please visit her columnist page.
Mark your calendars! Internet Telephony Conference & EXPO — the first major IP communications event of the year — is just days away. It’s not too late to register for the event, which takes place in Miami Beach, FL, January 23–25, 2008. The EXPO will feature three valuable days of exhibits, conferences and networking that you won’t want to miss. So what are you waiting for? Sign up now!

Don’t forget to check out TMCnet’s White Paper Library, which provides a selection of in-depth information on relevant topics affecting the IP Communications industry. The library offers white papers, case studies and other documents which are free to registered users.

Today’s featured White Paper (News - Alert) is titled VoIP Doesn’t Require Any Phone Equipment Investment, brought to you by Accessline.

Technology Marketing Corporation

2 Trap Falls Road Suite 106, Shelton, CT 06484 USA
Ph: +1-203-852-6800, 800-243-6002

General comments:
Comments about this site:


© 2021 Technology Marketing Corporation. All rights reserved | Privacy Policy