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Marketing Software Featured Article

January 11, 2008

Marketing Software Provider Infusion Appoints Vice President of Business Development

By Anshu Shrivastava, TMCnet Contributing Editor

Infusion Software (News - Alert), a provider of marketing software for True Small Businesses (TSB), has announced the appointment of Adam Ross as vice president of business development.
In this role, Ross is expected to oversee all aspects of business development initiatives, including channel partnerships and strategic alliances for Infusion Software.
The marketing software company believes that he will increase the visibility of Infusion for trusted advisors, Infusion Certified Consultants, third-party independent software vendors, embedded software partners and create key strategic alliances.
“We are thrilled to welcome Adam to Infusion’s senior management team,” Clate Mask, president at Infusion Software, said in a press statement.
Noting that Ross’ five years of software industry expertise will strengthen his company’s leadership team, Mask added the Ross “will help us build out our partner programs to allow us to further reach and provide value to the millions of true small businesses in the U.S.”
Ross noted the company’s management team for being smart and aggressive, as well as having a web-based product that meets the needs of the true small business.
“And they have the backing of a proven venture firm like Mohr Davidow. That’s a clear winning combination, and I look forward to helping drive the company’s growth,” said Ross.
Prior to Infusion, Ross was the vice president of Channel at NetSuite (News - Alert) Inc. He has also served as national sales director of the CRM division at Best Software and has worked with Sales Performance International and Strategic Accounts.
For more, check out the Marketing Software channel on TMCnet.
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