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November 18, 2008

Communicado Delivering Management as a Service

By Tim Gray, TMCnet Web Editor

As more and more VAR service managers continue to demand new, high-margin revenue streams that can develop a strategy for increasing profits, they are increasing looking for companies that can deliver management as a service.
California-based Communicado (News - Alert) (News - Alert) is on such company that has introduced a comprehensive solution for managed Voice and UC services that VARs can profitably deploy and offer to enterprises and small to midsized businesses.
The Communicado Streamline Service Management portal is a hosted service providing converged-communications management, with none of the risks or IT burden of ongoing support and maintenance. The delivery model is particularly attractive to VARs and Managed Service Providers seeking to cost-effectively expand their offerings to encompass the broader convergence management and unified communications services their client’s demand, without making expensive NOC (News - Alert) investments and incurring staff overhead increases.
Using the Streamline solution, service providers can sell, deploy and provide ongoing management for IP Telephony and Unified Communications (News - Alert) solutions, creating a new source of high-margin revenue, according to the company.
In addition, the service provider is lined up to earn revenue from a set of management services offered individually and in tiered bundles. Grouping services into different bundles gives customers flexibility in determining which IP Telephony management service works best for them.
While UC changes the relationship between the customer and the service provider, it is also setting the stage for the profitable introduction of managed IP Telephony and UC services, according to Communicado.

In turn many customer IT departments find themselves operating at full capacity generating an increased demand from end users for UC applications.  What does this mean? This means customers have a significant interest in outsourcing the ongoing management of their voice and UC services to you, the VAR they trusted to install the voice solution.

Communicado has outlined the advantages a business can achieve through outsourcing management. They are:
  • Avoid unexpected workload, risks and capital costs
  • Focus on their core competencies
  • Smooth out variable costs with a predictable monthly bill
  • Building Trust with Customers
 Because IP PBX (News - Alert) and UC deployments can offer greater managed-service opportunities for VARs and service providers than traditional TDM PBX systems, they have the ability to deliver a higher level of added-value maintenance services to the customer than the typical break-fix maintenance contract for legacy PBX systems. 
VARs can provide a PBX alarm and network device fault monitoring, QoS management, and network performance reporting for the customer’s complete telephony and IP network infrastructure. 
Communicado Streamline program provides a turn key managed service offerings to provide further differentiation in the market. Customers can now rely on the VAR’s capabilities, validated by Streamline, to deliver finished solutions with an end-to-end product and service guarantee.
To see a list and description of Communicado’s Management Service click here.

Tim Gray is a Web Editor for TMCnet, covering news in the IP communications, call center and customer relationship management industries. To read more of Tim’s articles, please visit his columnist page.

Edited by Tim Gray

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