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October 15, 2008

Communicado Delivers Management as a Service for VARs

By Tim Gray, TMCnet Web Editor

There is help out there for service managers of VARs seeking new, high-margin revenue streams hoping to develop a strategy for increasing profits through managed services.
While more than a handful of outfits tout “complete” managed services solutions, very few actually can deliver. One company that has been on the front line of developing is Communicado (News - Alert), which offers  a truly comprehensive solution for managed Voice and UC services that VARs can profitably deploy and offer to enterprises and small to midsized businesses.
It is no secret that UC has changed the relationship between customer and service provider, as well as  set the stage for the profitable introduction of managed IP Telephony and UC services. 
By assessing the current state of the network, identifying potential problem areas beforehand, and recommending a prescriptive course of action, Communicado's Streamline Network Assessment solution helps businesses leverage the benefits of Voice over IP (VoIP) and Unified Communications (News - Alert) applications.

This assures a better quality of experience for the end user, according to Steve Rizzone, CEO of Communicado.
“Streamline was designed from the ground up to address these new environments and provide everything needed on a single platform to provide the best quality of service possible. We are pleased to work with Avaya (News - Alert) to offer complementary solutions that will help both customers and partners alike,” said Rizzone.
The Streamline program provides a turn key managed service offerings to provide further differentiation in the market. Customers can now rely on the VAR’s capabilities, validated by Streamline, to deliver finished solutions with an end-to-end product and service guarantee, according to Rizzone.
Using the Streamline solution, a service provider sells, deploys, and provides ongoing management for IP Telephony and Unified Communications solutions, creating a new source of high-margin revenue.  The service provider earns revenue from a set of management services offered individually, in tiered bundles, or both. Grouping services into different bundles gives customers flexibility in determining which IP Telephony management service works best for them.
Customer’s IT departments are at capacity and at the same time there’s huge demand from end users for UC applications.  This means customers have a significant interest in outsourcing the ongoing management of their voice and UC services to you, the VAR they trusted to install the voice solution.

By outsourcing management, businesses can:
  • Avoid unexpected workload, risks and capital costs.
  • Focus on their core competencies.
  • Smooth out variable costs with a predictable monthly bill.
  • Building Trust with Customers. 
IP PBX (News - Alert) and UC deployments offer greater managed-service opportunities for VARs and service providers than traditional TDM PBX systems. Deliver a higher level of added-value maintenance services to the customer than the typical break-fix maintenance contract for legacy PBX systems. 
For example, VARs can provide PBX alarm and network device fault monitoring, QoS management, and network performance reporting for the customer’s complete telephony and IP network infrastructure. 

Tim Gray is a Web Editor for TMCnet, covering news in the IP communications, call center and customer relationship management industries. To read more of Tim’s articles, please visit his columnist page.

Edited by Tim Gray

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