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September 08, 2008

Communicado Reaching Resellers Offering unified Communications Solutions

By Tim Gray, TMCnet Web Editor

Communicado, the provider of the leading management as a service platform for converged and unified communications resellers, recently hosted free webinar targeted to unified communications (UC) resellers to help them get the most from UC for their IP telephony customers.
This webinar, which featured Forrester Research Principal Analyst Elizabeth Herrell, Kerry Shih (News - Alert), Communicado's Chief Strategist and Founder, and Khali Henderson, Group Editor, at PHONE+,  identified how reseller organizations can help customers successfully implement UC solutions based on the best practices of early adopters for this technology.
"CTS (News - Alert) 2008 is an excellent venue for Communicado to meet with potential customers and strategic partners as we continue to penetrate the European marketplace with our converged communications solutions," said Kerry Shih, Founder and Chief Strategist of Communicado. "With our pan-European distribution agreement with Logix Group (News - Alert), a leading e-business infrastructure solutions and services provider, we will continue to gain market acceptance of our Communicado Streamline Management as a Service Platform which helps businesses converge voice and video onto data networks without the associated IT management pain."
Of the subjects covered where the size of the growing demand for unified communications; What they need to know before they begin; IP telephony’s role in cross-vendor implementations of UC; How to manage end-user expectations for a measured roll out; Early examples of successful Microsoft (News - Alert) UC implementations.
Hosted by EuroStart Capital Partners, a San Francisco-based venture fund, CTS 2008 offers the opportunity for the most promising Californian companies to launch and accelerate their business in Europe. Communicado will present to 200-300 CEOs, CIOs, and CTOs from Europe's largest businesses and participate in one-on-one meetings with five of Europe's largest telecommunication firms.
Business interest in unified communications was amplified by Microsoft's Fall 2007 announcement of deep integration of UC capabilities into its Microsoft Office suite, supporting real-time collaboration, according to Shih.

"While sales and operations professionals might believe that UC is only an MS Office upgrade away, IT managers know implementing UC has higher complexity and risk,” said Shih. “This disconnect presents value-added resellers who are well versed in IP telephony with a huge opportunity. Beyond helping their IT customers with their UC rollout, they can provide guidance on the tools the customer would need to manage it themselves or manage it for the customer as a service."
According to PHONE+ Group Editor Henderson, "With thought leadership from Communicado and Forrester Research (News - Alert), PHONE+ is helping to advance VARs' knowledge of unified communications through educational forums like the Webinar.”
Mark your calendars for INTERNET TELEPHONY Conference & EXPO — the biggest and most comprehensive IP communications event of the year.  ITEXPO (News - Alert) will take place in Los Angeles, California, September 16-18, 2008, featuring three valuable days of exhibits, conferences, and networking opportunities you can’t afford to miss. Register now!

Tim Gray is a Web Editor for TMCnet, covering news in the IP communications, call center and customer relationship management industries. To read more of Tim�s articles, please visit his columnist page.

Edited by Tim Gray

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