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October 08, 2010

Convergys Widens Channel Partner Program for CRM

By Trupti Kamath, TMCnet Contributor

Convergys (News - Alert) Corporation, a global leader in relationship management, has added new tools to its Relationship Technology Management channel partner program, expanding support for its partners with new training discounts, sales tools, co-marketing programs, and demo systems. These new enhancements are already in place and are available to all solution providers globally that have signed a Relationship Technology Management reseller agreement with Convergys.

“These enhancements to our partner program have been exceptionally well received by our global partner community. We are planning to continue to augment our offering to strengthen the vendor/partner relationship, with an eye towards building long term loyalty,” Mike Betzer (News - Alert), Convergys president said.

Earlier this year, Convergys standardized its technical training discounts to move all Relationship Technology Management resellers toward a more comprehensive technical portfolio of Intelligent Automation. The discounts are the highest ever and have proven to be effective, driving over 100 percent growth in attendance through the first half of 2010.

In addition to the technical training discounts, partners are also able to access a library of on-demand courses, including both a technical and sales training curriculum. Finally, Convergys launched Sales Boot Camps to lead Relationship Technology Management partners through an in-depth study of its Intelligent Automation solutions.

Convergys revamped its sales and marketing hub to include 300% more information. The new Relationship Technology Management partner repository houses a competitive communicator, market landscape analysis, price change notifications, and a range of sales positioning, discovery, and ROI tools.

To advance the sales cycle, demo software enables proof-of-concept testing and product demonstrations. Relationship Technology Management partners taking part in the program receive the latest license release of Intelligent Automation, as well as complete technical documentation, access to the troubleshooting knowledgebase, and on-call installation support.

Utilizing the development license, Convergys partners can demonstrate Intelligent Automation in a client setting, validating the solution’s key benefits of centralizing and simplifying enterprise policy management across all customer contact channels, including self-service, agent-assisted, or web device.

Since the first half of this year, Convergys has engaged with key Relationship Technology Management partners around the world in customer events and road shows, attracting net new prospects with activities in China, Australia, Mexico, and North America. The partners have responded very well to the co-marketing arrangement because it allows them to leverage co-funding and customers have responded well to the joint value propositions.

Earlier this year, Convergys launched the 6.5 version of its Intervoice (News - Alert) Voice Portal and also the next generation of its Interaction Composer development environment to enhance its suite of intelligent interaction solutions.  

Trupti Kamath is a contributing editor for TMCnet. To read more of her articles, please visit her columnist page.

Edited by Juliana Kenny

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