Twilio (News - Alert), a platform that helps users build voice, VoIP and SMS applications via a Web API, is gaining popularity among developers.

Cashing in on Twilio’s popularity, Radish Systems (News - Alert), a provider of customer service voice and data mobility solutions, has announced the availability of its ChoiceView True Visual interactive voice response (True Visual IVR) to users of the Twilio platform.

Radish Systems cited in a press release that Twilio is powering the future of business communications, including phones, VoIP, and messaging, with its globally available and automatically scalable cloud API.

Many businesses are seeking to improve the mobile user experience while reducing costs. With the availability of ChoiceView True Visual IVR to users of Twilio platform, new and existing IVR platforms can now be upgraded to “Voice with Visuals” solutions. This will automatically augment mobile-user experience while reducing costs.

The combination of ChoiceView True Visual IVR and the Twilio platform helps callers, as callers no longer have to listen to long voice menus or write down complex voice responses. In addition, the IVR does not have to translate database responses from text to speech. Consequently, the user experience is significantly improved, while hardware/software cost reductions can be made in the IVR.

The ChoiceView REST API is the key element that helps to add ChoiceView to Twilio and other platforms. This supports software through a script change only.

Currently, the ChoiceView REST API for True Visual IVR is available free for development and testing purposes. Interested users can easily add ChoiceView into their existing voice-only scripts or work with Radish or Radish Alliance partners to have their scripts modified.

The ChoiceView True Visual IVR for Twilio is a smartphone-accessible IVR that starts with a simple phone call to a business from any phone, including a smartphone or tablet. It provides callers with the ability to navigate and interact with visual content and voice via a ChoiceView-enabled mobile app on their smart mobile device. Whenever live assistance is required, the call is seamlessly transferred to a contact center agent with a continued visual sharing experience.

Because ChoiceView is designed as an over-the-top solution, it can follow the voice call and leverage current capabilities on a wide range of industry standard IVR platforms and contact centers.