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September 13, 2007

Espial to Sponsor a Free Webinar

By Tim Gray, TMCnet Web Editor

As IPTV (Internet Protocol Television)— a system where a digital television service is delivered by using Internet Protocol over a network infrastructure — continues to expand and make it way further into the minds of mainstream audiences, finding new ways to leverage the technology is becoming more and more paramount.

Companies today operating in the IPTV (News - Alert) space are tasked with an overall goal of providing the best service to their customers while also keeping costs low.

Addressing these issues is IPTV outfit Espial (News - Alert), whose IPTV client middleware and applications enable operators and telecommunication providers to deliver content and services with greater responsiveness and a Consumer Electronic look that will delight IPTV subscribers.

Espial’s Beyond Brandable IPTV middleware and applications are built on a standards-based open architecture that lets operators offer services that increase satisfaction.

The Ottawa-based company’s middleware controls the overall viewing experience by managing IPTV applications, TV and video, along with subscriber interactions between the set-top box and the network. Espial applications include Electronic Program Guides, Video on Demand, Interactive Content Portals, Web browsing, PPV and more.

To get an inside look at their strategy, Espial will sponsor a free Webinar, "The Role of IPTV Middleware in Reducing Total Cost of Ownership" Tuesday, Sept. 18th, 2007 at 12:00pm ET.

Topics to be discussed during the Webinar include the strategic and financial underpinnings of the role played by IPTV middleware in reducing deployment and operating costs while maximizing IPTV profitability; how the correct choice of IPTV middleware can easily make the difference between success and failure; and ways in which IPTV middleware can save over a third of your solution costs.

This will also include a case study scenario based on a five-year roll-out to one million subscribers, and quantifies potential savings of almost $200 million.

Special guest speakers will include: Brian Mahony, vice president of marketing at Espial; and John Arnold, a principal of J Arnold & Associates, an independent telecom analyst and marketing consultancy with a focus on IP communications.

The event will be moderated by Greg Galitzine (News - Alert), Group editorial director, IP Communications Group at TMC.

Click here to register for the event.

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