IP Trunking

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IP Trunking

January 31, 2008

Broadvox on SIP Trunking and its Benefits for the SMB Market

By Susan J. Campbell, TMCnet Contributing Editor


Converged communications are gaining speed in adoption and growth as organizations are recognizing the benefits that such implementation can provide. The standard that is helping to drive this movement is Session Initiation Protocol (News - Alert) (SIP) and it has found its true place in the world of small and medium sized businesses (SMBs).
The success of SIP Trunking depends greatly on VARs’ and OEMs’ understanding of the technology and its role in changing the value proposition from traditional telephone interconnects to an environment of enhanced and unified communications.

To help drive this understanding, TMC (News - Alert) is presenting a free Webinar on Tuesday, February 12th at 2:00pm ET, sponsored by Broadvox, Fonality and TMC. The Webinar will feature Eric Eckman, Director and Product Manager for Broadvox, Kerry Garrison (News - Alert), trixbox Community Director for Fonality, and Erik Linask, Associate Director with TMC.
This free session is designed to provide an overview of how SIP Trunking forms the foundation for a SIP ecosystem. Such a system includes IP PBXs, SIP Phones, IADs, unified communications and communications enabled business processes (CEBP).

Webinar presenters will discuss the critical role of VARs and interconnects, as well as the opportunities and challenges that will change the way in which businesses operate from the point of implementation. This discussion will provide essential insight with specific action items that will ensure business success in the new communications environment.

SIP Trunking is designed to rapidly reduce costs through the elimination of redundant network connections and provide PSTN termination in the local area. This technology also provides for much lower pricing of long distance, toll-free and international calling. Carriers can also offer local number portability, E911, DID blocks and business continuity options.

Those operating in the SMB market have options in their communications, including PBX and legacy interfaces, yet SIP Trunking is experiencing rapid growth in this sector. Panelists will explore the benefits of SIP Trunking and why it is leading the way in the vital SMB market.

Please click here to sign up for this free Webinar. The knowledge and understanding that can be gained from this event will better position your company to embrace SIP Trunking and the benefits that it can provide.

For all the latest enterprise IP communications, unified communications, and contact center news, please click here.

Susan J. Campbell is a contributing editor for TMCnet and has also written for eastbiz.com. To read more of Susan’s articles, please visit her columnist page.

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