Trillium Wood Partners, Inc., (TWP) successfully secured a strategic marketing assignment from IP phone maker Yealink (News - Alert) after its proposal, put forward after a project briefing held in Xiamen, China, on Jan. 15, 2013, was accepted.

“The U.S. market has always been our key strategic market. In 2013, we anticipate an increase in investment and a strong business growth in this market,” noted Stone Lu, vice president and co-founder, Yealink, in a statement.

TWP is a consultancy that focuses on assisting companies located in the BRICS economies in entering the United States telecom equipment markets and also on those that wish to export such goods and services to the BRICS economies.

Thanking Rick Brownfield, who was the vice president of business development at Yealink, for the company's contributions to the planning process for 2013, Lu said, “We are happy with both the strategic plan and with the personal contributions of Rick Brownfield to Yealink during the period of this consulting engagement.”

Yealink was especially pleased with Brownfield's attention to detail and his focus on sales process development, and appeared confident that this would assist its endeavors to improve its position in the U.S. SIP business terminal market segment.

TWP also appeared to be pleased with the cooperation of the Yealink sales and marketing team during the preparation of the report.

“The details of the SIP endpoint market in the United States proved to be a fascinating topic for study, and Yealink’s success in this critical market segment and the professionalism of its staff made the preparation of the plan easy,” said Brownfield.

IP phone maker Yealink offers various IP phones, IP video phones and other IP communications products that serve to make business communications a more simple and seamless process. In order to maximize its efforts and services, the company has achieved interoperability with many companies, including Metaswitch, Alcatel-Lucent (News - Alert), AVSystem, Bicom Systems and Sennheiser.