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June 21, 2010

Avimap Provides 'Interactive' World Cup Experience

By David Sims, TMCnet Contributing Editor

U.K.-based companies Skyworks and Earthware are "giving Web users an interactive experience of the FIFA World Cup stadia across South Africa" through the fusion of HD video footage and "cutting edge mapping technology, 'Avimap' (Aerial Video Integrated Mapping)," which has been co-developed by the firms.

Officials of both firms say ( features Microsoft's (News - Alert) Bing Maps Silverlight technology, Windows Azure cloud hosting and the latest IIS (Internet Information Services) smooth streaming video.

The service is described as providing "aerial views of each stadium, complemented by information about the matches and teams playing at the venues."
Neil Osmond, Managing Director of Earthware, said by creating an interactive experience online, "Avimap is a flag-bearer for the art of the possible, as it's the first time that HD aerial footage and Web based mapping technology have been linked in the cloud environment."

That's all well and nice, Neil, but let's use technology to really better the condition of thousands of people: Find a way to squelch the racket of vuvuzelas.
Osmond said the product "paves the way for future applications which blend video and mapping, and we're delighted to use the World Cup to showcase this technology.'

In related news Broadband network equipment developer RAD Data Communications (News - Alert) won a contract from a major European carrier. "The customers will be using a telecommunications access service developed by RAD to transmit IP video coverage of the World Cup," company officials say.

RAD's RIC-E3 Fast Ethernet over E3 Network Termination Units will enable the IP video broadcast to be transported over a legacy SDH network. The carrier will be maintaining two separate SDH connections between Africa and Europe, company officials say, "one active and one redundant, in order to ensure transmission in the event of a network failure."

Colin Mills, Director of Skyworks, notes that the companies collaborated on a 'Country Behind the Cup' sequence in Avimap, to "create an engaging combination of journey, documentary and map that enables the user to interact in a completely new way."
Having collaborated on the introduction of Avimap, Skyworks and Earthware officials say they are developing further ways "to apply these techniques in Web applications with a particular focus on travel and tourism."

David Sims is a contributing editor for TMCnet. To read more of David's articles, please visit his columnist page. He also blogs for TMCnet here.

Edited by Marisa Torrieri

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