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November 17, 2010

Core Modes of Communication to Remain Firmly Entrenched

By Mini Swamy, TMCnet Contributor

An independent survey of 31 leading global operators commissioned by Airwide Solutions and conducted by wireless analyst firm, mobileSQUARED, unveiled the mobile subscriber and of the future.

When mobile operators were questioned about what they considered would be the top five most popular forms of communication in 2015, 94 percent believed that social networking would dominate, while more than 80 percent believed that messaging and voice would continue to play an important role in communication. As such, the predictions that they would remain the three most heavily used forms of communication in 2015 were not without basis.

According to the study, the rising mobile Internet usage would only complement rather than replace these forms of communication, especially mobile social networking, indicating that the latter would be elevated to a core form of communication and would be primarily responsible for the continued rise in mobile Internet usage in the future.

Then, if that is the case, the increased use of mobile Internet-based services would only pressurize the existing operator networks, and operators would be keen to ensure that traffic increases do not negatively impact their networks. Hence, at least 74 percent of the operators believed that network quality would be critical to ensure subscriber loyalty.

While assessing the key drivers of innovation in messaging, the survey indicated that 65 percent of the operators believed that entertainment based apps would lead and inspire the advancement of messaging. 48 percent of the respondents felt that it was healthcare, which would drive the messaging market, while 36 percent cited education and finance as key drivers.

The scenario in the emerging markets suggested that innovation in messaging was more likely to be driven by mobile financial services, mobile health and mobile education-based initiatives.

However, in developed markets, operators indicated that alternative forms of messaging would primarily be driven by enterprise services and machine-to-machine messaging. 76 percent of operators indicated that enterprise services would be critical, while 64 percent suggested that M2M messaging would be extremely important.

Jay Seaton, CMO at Airwide Solutions (News - Alert), said that the survey had clearly shown that though the mobile subscriber of the future was changing, the core mode of communications, text and voice, would continue to be very popular. So much so, that SMS are becoming an integral part of social networking, and were likely to underpin the future innovation, especially in the areas of mobile entertainment, financial service, education, and healthcare. 

Airwide's comprehensive portfolio of integrated products and solutions will help operators serve the mobile subscriber of the future by helping them to protect their existing subscriber base and also better align their traffic revenues. Operators grappling with increasing costs, and traffic surges because of increased mobile Internet usage can use Airwide's AirMessenger Router effectively. Its multi-messaging gateway and Network and Personal Security Solution, and the Router all complement one another.

Airwide Solutions, the leading provider of next-generation mobile messaging infrastructure, applications and solutions, has helped more than 150 wireless operators worldwide drive mobile messaging usage and revenues and enable them to leverage multiple delivery channels and next-generation infrastructure in new and more powerful ways.

Mini Swamy is a contributing editor for TMCnet. To read more of her articles, please visit her columnist page.

Edited by Jaclyn Allard

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