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Hosted IP Feature Article


March 01, 2007

Citel, Frost & Sullivan to Present New Hosted IP and SIP Trunking Research

By Mae Kowalke, TMCnet Associate Editor

Service providers today are faced with many difficult decisions as they stay on their toes in a competitive, global marketplace. For example: Should the provider sell hosted IP telephony, or SIP trunking? How does legacy enterprise infrastructure impact the sale of hosted IP solutions?
These questions will be the topic of an upcoming presentation by hosted VoIP solutions provider Citel and industry research firm Frost & Sullivan, to be held at the 2007 Channel Partners Conference and Expo in Las Vegas.
The two companies will be co-presenting new research of interest to today’s service providers. Session presenters include Lynda Starr, senior analyst at Frost & Sullivan’s IP communications department; Leigh Fatzinger, vice president of market at Citel; and Mike Tessler, CEO at Broadsoft, among others.
The session, scheduled for March 4, 2007 from 3:30-4:20 p.m. in Titian Room 2203 at the Venetian Resort, is designed to give providers new tools for quickly increasing market share and revenue. This includes selling high-value, hosted IP seats and leveraging advantages inherent in the SIP trunking sales cycle.
“This will be an incredibly insightful session for service providers interested in selling hosted IP,” said Starr in a statement. “New data will be unveiled that demonstrates potential increased revenue opportunity for service providers capitalizing on the benefits of SIP trunking.”
To learn more about hosted IP, please visit the Hosted IP channel on

Mae Kowalke previously wrote for Cleveland Magazine in Ohio and The Burlington Free Press in Vermont. To see more of her articles, please visit Mae Kowalke’s columnist page. Also check out her Wireless Mobility blog.

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