InsideSales.com, a provider of software solutions for inside sales professionals, has joined with the Brigham Young University Neural Network and Machine Learning Laboratory in the Computer Science Department, to further the advancement of computer system artificial intelligence (AI) applications for sales professionals.

"The power that AI and machine learning can provide to business is just starting to catch up to the rapid evolution of computer systems," said Tony Martinez, professor and director of the BYU Neural Networks and Machine Learning Laboratory, in a statement.

Martinez said that there are many scenarios where these technologies can positively impact business practices.

Officials with InsideSales.com (News - Alert) said that the company has already conducted landmark research with James Oldroyd, PhD. while he was at the Kellogg School of Management and MIT's (News - Alert) Sloan School of Management that has made an impact in the areas of sales analytics and lead response management. 

The BYU partnership falls in line with the company's mission to provide intelligent sales technology.

"Working with the BYU Computer Science Department demonstrates our ongoing commitment to research," said David Elkington, CEO of InsideSales.com.

Elkington said that machine learning, neural networks and predictive analytics are starting to change business practices, and the company wants to continue to lead out in this exciting frontier to help the clients look beyond the current horizon of ways technology can help them succeed.

Back in July InsideSales.com had announced the production release of version 2.0 of its Integration Suite and Web services application programming interface (API).

The new release adds enhanced documentation, security, development tools, reporting and protocols.