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April 22, 2008

Think Green: Pick HD Video Conferencing on Earth Day

By Stefania Viscusi, Assignment Desk Editor

HD Video Conferencing provider LifeSize (News - Alert) Communications is taking today, Earth Day 2008, as a day to remind businesses and all Earth Day observers that reducing ones carbon footprint through the use of telepresence can go a long way in battling environmental issues.
LifeSize Communications notes that their high definition visual communications offer a solution for meeting and communicating that removes the need for air travel or commuting on the road, all significant factors in a company's carbon footprint.
HD video conferencing not only helps to reduce carbon dioxide emissions in the environment, but also helps company's to improve their operations and offers employees more satisfaction during their meetings.
“Earth Day is no longer about awareness, but about action – and embracing telepresence is one of the most significant changes a company can make,” said Craig Malloy, LifeSize CEO. “People know what the issues are, but they’re frustrated by their inability to make any significant change in their carbon footprint. Driving a hybrid car to the airport is a start, but wouldn’t it be better to connect over video and avoid the plane trip entirely?”
To eliminate the need for employees to travel, businesses must offer a solution that answers to the need for communications with colleagues around the world that are more effective than just phone and email. HD video conferencing offers instant, face-to-face communication with extremely clear images, realistic sound and fluid motion, so the experience is a natural one.
“The misery of air travel combined with a powerful desire to reduce carbon dioxide emissions, has created an ideal environment where people are actively seeking solutions like high definition video communications, “said Malloy. “Employees, customers and shareholders are demanding change. They want to work smarter and pollute less. They want their companies to become leaders in environmental efficiency, and LifeSize technology can help them achieve all of these goals.”
HD video conferencing is also a response to unbearable air travel of the last decade, with routinely cancelled and delayed flights, and increased security adding to the inconvenience of traveling, utilizing HD video conferencing will help maintain rising fuel costs as well as meet environmental initiatives for the business.
 “Don’t just think green – take action and be green. I hope leaders at companies around the world take a moment on Earth Day to think out of the box. Picture a fleet of jet fuel trucks in your company parking lot – that’s your carbon footprint. Then, see how technology can reduce your need to travel," said Malloy.
“Real environmental change can only happen when many people change their behavior. At LifeSize, our greatest contribution to the environment is to create a communication experience so lifelike, that it is preferable to travel and affordable enough for mainstream adoption.”
For more, be sure to check out the HD Video Conferencing channel on TMCnet.
Stefania Viscusi is an established writer and avid reader. To see more of her articles, please visit Stefania Viscusi’s columnist page.

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