London - November 28th 2005 - VegaStream, the leading independent manufacturer of enterprise VoIP gateways has bolstered its sales and marketing management team with three new senior appointments. Steve Davis joins VegaStream as Senior Vice President Sales and Marketing from Mitel where he had held the post of Vice President Global Marketing. Andy Barrow joins the company as Channel Manager for UK and Southern Europe and Ulf Sundin takes the post of Sales Director for the Nordics and Northern Europe based out of a newly opened VegaStream office in Sweden, with Tomas Helmfridsson providing local Pre Sales support. These appointments reflect the current upsurge in demand for IP telephony amongst business customers and VegaStream’s determination to be the leader in the enterprise gateway sector.

 

Steve Davis has responsibility for Sales and Marketing across VegaStream’s EMEA operations. At Mitel he was responsible for the strategic direction and implementation of the company’s VoIP strategy across North America, EMEA and Asia. Steve was at Mitel for 12 years holding a number of senior sales and marketing positions. His early career included sales, marketing and channel management roles in both the telecommunications and IT industries with companies such as Dial-A-Phone, STC and Toshiba.

 

“I am really excited by this opportunity at VegaStream,” said Steve Davis. “The company has done incredibly well to retain its independence and its momentum over the past eight years. Today it has a combination of proven technology, an established interoperability ecosystem and the foundations for a global distribution network. I look forward to fully leveraging these assets as the enterprise VoIP market lifts off.”

 

Ulf Sundin is a twenty-year veteran of the IT industry. He has held Nordic regional channel development positions with company’s such Panasonic, Texas Instruments and SCO. More recently, Ulf created the European channel for optical network systems supplier Transmode and developed the Nordic market for Safestone the secure identity and access management specialists.

 

Andy Barrow joins VegaStream from Equip Technology Ltd, a Value Added Distributor specialising in introducing new security and enhancement technologies to Channel partners. Before his five years there as a Senior Account Manager, he was an account manager with voice and data convergence distributor, Data Connectivity Services Ltd. Andy’s career in IT equipment sales and distribution began at Oceonics, the HP hardware leasing and trading business.

 

“I am delighted to welcome Andy and Ulf to VegaStream’s European operations. They are seasoned professionals with proven success in channel development,” said Tim Burne, CEO of VegaStream. “Earlier this year we strengthened our North American sales team and with Andy and Ulf on board together with Steve’s leadership, we are in excellent shape to take full advantage of the steady growth in demand for enterprise VoIP around the globe.”

 

Formed in 1998, VegaStream is one of the most experienced players in the industrial VoIP market.

 

VegaStream’s wide range of dedicated VoIP gateways are cost-effective, standards-based platforms that enable enterprises to have access to essential VoIP services, and let carriers deliver services to any customer without requiring changes to their existing infrastructure. From the Vega 400 digital gateway—a carrier-grade platform that connects digital telephony equipment to the public network—to the latest Vega 5024 and Vega 5048 analog gateways, all of VegaStream’s products help streamline the introduction of essential VoIP services.

 

The company supplies gateway CPE to both traditional telecommunications carriers and the new generation of Internet telephony service providers. VegaStream also serves the enterprise market through a global network of distributors and resellers supported by regional offices in the UK, Sweden, USA and Australia. VegaStream is a non-listed UK company. Investors include the management team, Pace Micro Technology PLC and MTI Partners. For more information visit: www.vegastream.com.