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January 15, 2010

DIDX Drives Innovation through Green, Philanthropic Partnerships

By Susan J. Campbell, TMCnet Contributing Editor

The concept of “going green” has drawn considerable attention over the past few years as consumers and companies alike are beginning to take a proactive approach to protecting the planet. For DIDX, working with a number of popular IP communications vendors is a priority when they not only promote green, but are also philanthropic. 

A variety of responses have emerged in reaction to those willing to take the lead in new concepts. In the early 90s, this was Al Gore – with his book, “Earth in the Balance: Ecology and the Human Spirit.” In September of 2007, it was TMC’s (News - Alert) Rich Tehrani and his references at “Green Technology World.”
Activists like Gore fill an important role by publicizing an idea or creating attention for a new concept. Actual implementation is dependent upon service and product providers making changes. Now, these innovations must lead to environmentally-friendly services that are attractive to, as well as purchased by users.

While there have been many trailblazers – such as Delta airlines with their can and bottle recycling program and Starbucks approach to recycling – not all have implemented processes that adhere to the “green” approach.
If you were to reference Bob Metcalfe’s Law, the value of a telecom network is proportionate to the square of the number of users in a system. This applies to the value of the green approach of the systems’ players.

One appropriate system is that of DIDX, TelX, Stealth Communications (News - Alert), Voice Peering Fabric, Arbinet, eBay, Skype and Google. When DIDX sets out to partner with companies they look to partners who not only take an environmentally-friendly view of providing service to the world, but also a philanthropic push to empower the less fortunate.

Companies that fit this description include Vocati Communications- a popular IP communications service provider and also a DIDX buyer member, Global Crossing - a premium vendor of DID on DIDX, ActivePort, and BetterWorld Telecom LLC – which was the first carbon-neutral carrier in the United States.

Smart technologies are being promoted by the Climate Savers Computing Initiative, a nonprofit group of consumers, businesses and conservation organizations. This movement is in place to improve the power efficiency and reduce the energy consumption of computers.

As DIDX continues to make it a priority for partners to be “green” and philanthropic, this innovative company is making a significant contribution to this movement in the industry, while also sending a message to prospective partners that their ultimate value will be measured.
Learn more about Super Technologies, Inc. & DIDX  at ITEXPO (News - Alert) East 2010, an event with an educational program that teaches resellers, enterprises, SMBs, and government agencies how to select IP-based voice, video, fax and unified communications to purchase or resell. ITEXPO will be held Jan. 20 to 22 in Miami. Listen to officials from Super Technologies (News - Alert), Inc. & DIDX speak during “How to Leverage Social Media for a Successful Marketing Campaign,” to be held January 20, 2010 from 1:45-2:30pm. Don’t wait – register now.

Susan J. Campbell is a contributing editor for TMCnet and has also written for To read more of Susan’s articles, please visit her columnist page.

Edited by Stefania Viscusi

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