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September 29, 2010

Social Networking Partnerships Help Business Partnerships

By Jaclyn Allard, TMCnet Copy Editor

Awareness and expertise in social media could make or break a business in critical economic times. They wouldn’t create the Social Media Bible without a significant following of social media lovers looking for guidance. No one wants to enter their user account with blind eyes and have their status updates land on deaf ears.

Therefore, Twitter published its Twitter 101 guidelines for businesses venturing into the social media world for the first time. As explained in the guidelines, “Twitter is a communication platform that helps businesses stay connected to their customers. As a business, you can use it to quickly share information with people interested in your company, gather real-time market intelligence and feedback, and build relationships with customers, partners and other people who care about your company.”

It is only logical that LinkedIn and Twitter would combine social influencing forces because as LinkedIn similarly expresses, “Your professional network of trusted contacts gives you an advantage in your career, and is one of your most valuable assets. LinkedIn exists to help you make better use of your professional network and help the people you trust in return. Our mission is to connect the world’s professionals to make them more productive and successful.” A globally connected workforce and economy are just what you need and Twitter and Linked believe they can supply the growing demand.

LinkedIn launched a limited beta of LinkedIn Signal, partnering with Twitter. Signal uses LinkedIn information to filter and sort tweets, combining both Twitter and LinkedIn updates in a single feed, saving time, and turning even the most novice of social networking users into experts.

The way business is approached and generated is changing. As one of TMC’s special guest commentators, Ken Osowski (News - Alert), expressed in his exploration of the new level of interactivity for users on Web 2.0 websites, “The combination of nearly ubiquitous cellular mobile network access with advanced Web 2.0 websites that are built around interactivity and collaboration will be a game changer.” Mobile applications, social networking sites, and social media partnerships will continue to grow, morph, and surprise.

Jaclyn Allard is a TMCnet copy editor. She most recently worked on the production team at Juran Institute, a quality consulting firm producing its own training and marketing materials. Previously, she interned at Curbstone Press, a nonprofit publishing press in Willimantic, CT, and fulfilled the role of Editor-in-Chief for the literature and arts journal published by the University of Connecticut. To read more of her articles, please visit her columnist page.

Edited by Patrick Barnard

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