Maximizer Software Inc., provider of customer relationship management solutions for SMB's offered customers a host of new features when they released the latest version of their flagship CRM suite Maximizer Enterprise 9 recently.

 

The suite, which provides a CRM software solution, incorporates sales, marketing and customer service support for businesses and is both affordable and easy to deploy--making it a strong choice for SMB's.

 

Most recently, Customer Inter@ction Solutions Magazine recognized Maximizer Enterprise 9 for its continued advancements with a Customer Inter@ction Solutions Product of the Year Award.

 

Peter Callaghan, EVP Sales and Marketing, Maximizer Software was available to answer a few questions for TMCnet on Maximizer Enterprise 9's latest enhancements and the importance of offering a solution for SMB's.

 

Callaghan is responsible for overseeing Maximizer's direct sales, channel sales, marketing and public relations activities throughout North America.

 

 

There are many new innovations engineered into the latest release of Maximizer Enterprise 9.  Some of the new features include: enhanced business intelligence such as executive dashboards and support for Business Objects Crystal Reports XI; productivity enhancements that provide deeper integration of Microsoft (News - Alert) Office applications and improved synchronization with the most popular hand-held devices; rock-solid security and options for even faster deployments.

 

More than 400 leading organizations purchased the system during the first month after it became available.

 

 

Out of the Box reports are pre-defined reports that any user can run once they have installed the CRM application. There is no coding required, just data to report against.

 

The main benefit is to get instant visibility into your key sales, marketing and customer service performance indicators. Maximizer Enterprise 9 offers over 175 standard preformatted template reports for users to immediately leverage. Even more powerful is the ability to satisfy ad hoc reporting requirements. By utilizing our easy to use yet powerful search capabilities combined with a one button export to Microsoft Excel, any question can be answered immediately.

 

 

 

It is critical to develop CRM solutions with SMB’s in mind. Many large enterprise software companies continue to miss the mark when it comes to offering SMB’s solutions that fit SMB’s business.

 

 In numerous cases, SMB development really meant that they re- priced the enterprise product for the SMB market and then the engineering effort was to put a “built for SMB’s “sticker on the label. This is clearly a recipe for failure. SMB’s all want to become successful enterprises.

 

Giving SMB’s the ability to grow and behave like large enterprises is mandatory for SMB success. The most success we experience is when our SMB’s are enabled to compete and win against their large competitors with the use of our CRM solution.

 

 

Maximizer Enterprise 9 is a fully integrated CRM application designed from the ground up to satisfy the most demanding SMB’s.

 

Having the entire customer lifecycle automated so that anyone on the team can service and support their customers is a critical component to any SMB’s success.

 

Increased customer satisfaction due to clear visibility of the customer’s situation across the selling /service team is paramount and increased visibility leading to an enhanced customer experience and faster resolution times can only contribute to an increased level of loyalty and comfort with the supplier.

 

Integration is extremely important! One of our design principles is to ensure that our customers can leverage existing investments that SMB’s have made.

 

This is evidenced by our stellar integration with Microsoft Office, Microsoft Exchange, QuickBooks interface, Microsoft MapPoint, other e-mail clients, and third party applications using our customization toolkit.

 

For more information please visit: www.maximizer.com