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May 18, 2011

CRM Solutions: Eloqua Cloud Connectors for ReadyTalk Now Available

By Anshu Shrivastava, TMCnet Contributor

ReadyTalk has announcedthe availability of the Eloqua Cloud Connectors for ReadyTalk (News - Alert), saying that it increase the accuracy of webinar-generated data and move leads through the marketing and sales pipeline faster.

Eloqua, a provider of revenue performance management solutions, collaborated closely with ReadyTalk to meet customers’ needs. These customers use ReadyTalk's audio and web conferencing and webinar services as a key component in marketing campaigns and lead generation programs.

Dave Green, director of best practices for applied research at MECLABS, said that the ability to integrate webinar and marketing automation software will save a significant amount of time for webinar organizers and allow more targeted follow-up faster.

“Overall, this integration makes webinar programs much more valuable,” Green said.

With Eloqua (News - Alert) Cloud Connectors for ReadyTalk, marketers can promote webinars with custom Eloqua emails and registration pages; increase reporting accuracy and security with a unique "Join Meeting" link for each registrant; run engaging live events for audiences of up to 3,000 people; add new prospects generated by webinars to Eloqua; and more.

Steve Woods, chief technology officer at Eloqua, said that Cloud Connectors, such as this one, are designed to improve the process of moving data more quickly between Eloqua and other platforms used by marketers and decrease the number of steps

ReadyTalk delivers audio and web conferencing services that empower customers to conduct audio and web conferences of all sizes – from ad hoc meetings to large webinars. 

Earlier in February, ReadyTalk provided 30 days of free conferencing as part of Telework Week.

Anshu Shrivastava is a contributing editor for TMCnet. To read more of Anshu’s articles, please visit her columnist page.

Edited by Juliana Kenny

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