Soffront Software, Inc., a vendor specializing in the mid-market CRM field, has announced that Worldlink Integration Group, Inc. has selected on-demand Soffront CRM to improve productivity and data integration.

“We wanted to improve productivity in all aspects of our business and integrate all customer, prospect, and project data into one system,” said David R. Clarke, president and CFO of Worldlink Integration Group. “We also wanted to increase our customer’s ability to securely communicate with us and access collateral material through the web.”

Clarke said “as a mid-market organization, we needed a product that was customizable and flexible, but not too large.” And with the Soffront package, “all relevant information, such as contracts, proposals, and prospect data, is easily accessible in one secure location. Having one central location for all of our data ensures that our business processes are more streamlined and efficient.”

This past March Soffront announced Soffront Unlimited, an offering that packages all of Soffront's modules into a single product. Soffront Unlimited provides enterprise users with Soffront CRM for one low monthly cost, $95 per user in a hosted, ASP environment.

Soffront Unlimited includes sales force automation, marketing automation, campaign management, sales order processing, customer support, helpdesk, asset management, defect tracking, project and release management, knowledge management, customer, partner, and employee portals.

Worldlink is also using Soffront CRM portals. The portals act as the doorway to Soffront CRM applications and other applications such as accounting and enterprise resource planning (ERP). “All of the accounting, project management, and contact applications we use are integrated with Soffront CRM, which also improves our productivity,” noted Clarke.

In mid-March Soffront announced that Vicor Corporation has implemented Soffront Software's CRM product to improve communication and collaboration in sales, marketing, application engineering, and customer service.

OpenBOX, a provider of CRM products and a Soffront partner, was instrumental in the implementation of the software.

According to Robyn Wheaton, Director, Worldwide Customer Service and Systems at Vicor, the company wanted a comprehensive CRM system to "streamline and standardize key processes including bookings and shipment forecasts, project registrations, marketing campaign management, lead tracking, quoting, and reporting worldwide."

March was a pretty good month for Soffront, as Thema Consulting also upgraded to the latest version of Soffront CRM.

David Sims is contributing editor for TMCnet. For more articles please visit David Sims’ columnist page.