CRM Software

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CRM Software: Choosing a Contact Management Solution
July 25, 2008
 
By Stefania Viscusi, Assignment Desk Editor
Contact Management solutions play a key role in the way companies meet the ongoing demands of their customers and maintain organization of all gathered information.
 
This element of CRM software is especially important to the small and medium business as they lobby to win and keep customers.
 
Because the best CRM software is never a 'one-size-fits-all' deal, making the right CRM software choice is essential.
 
To help businesses with this, VendorGuru.com's latest article, "CRM for Small-to-Mid-Sized Businesses: From Database to Salesforce Automation," highlights the advantages of a CRM system and the characteristics to consider when making a decision.
 
According to the article, CRM systems can become powerful tools for companies, not only holding pertinent information about customers and prospects but also as a Salesforce Automation (SFA) tool that makes it easier to make and plan appointments, identify more cross selling opportunities and set and track goals.
 
The article also notes that companies must consider their SFA goals and their specific needs before making a final CRM software selection. Characteristics to keep in mind include:
 
--      Remote Access- for operation in multiple locations
--      Internet hosting- reduce IT burden and ease remote access
--      Security- especially if confidential information is being handled
--      Ease of Use- finding a solution that’s easy for all users to learn is beneficial
--      Reporting- especially important for taking the CRM software to the next level
 
VendorGuru.com provides companies with extensive research on hundreds of CRM solutions to help determine which is best suited for their specific business needs.
 
For more, check out the CRM Software channel on TMCnet.  
 
 
Stefania Viscusi is an established writer and avid reader. To see more of her articles, please visit Stefania Viscusi’s columnist page.
 
 
 

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