CRM Software

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CRM Software for Any Industry
June 13, 2008
By Stefania Viscusi, Assignment Desk Editor
CRM software has evolved today to focus more and more on the customer experience and improving a businesses relationship with the customer. Also today, CRM software can be fully customized and include software modules to support sales and other areas of the business. 

A white paper, "VendorGuru CRM - Leveraging the Power of Industry Specific CRM," points to the features industries should turn to if they want CRM to work to their advantage.
In the automotive industry for example, CRM software plays an important role in retaining customers and improving orders and service experiences. To support these needs, it's important to choose a CRM system that includes features like freight tracking, service and sales reminders and integration with "just-in-time suppliers.
In the Financial Service sector, there is a need for real-time transaction management and long-term marketing and prospecting tools within a CRM system includng stock market quote updates, transaction histories and portfolio analysis features.
In the Insurance industry, CRM systems that are customized for their specific needs help improve services and save money. This highly competitive industry, according to the whitepaper, is well supported by a CRM system that blends "market data with collected customer information" for faster, more accurate decision making.
CRM systems for the Real Estate industry are also key in aiding agents and brokers to win more listings and close deals more quickly using CRM software features like historic property values, prospecting tools and automated follow-up tools.
These and a number of other industries can find benefit in concentrating more efforts on their customer relationships and choosing CRM software packages/features built to support their industry specific needs.
For more, check out the CRM Software channel on TMCnet.
Stefania Viscusi is an established writer and avid reader. To see more of her articles, please visit Stefania Viscusi’s columnist page.

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