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CRM Marketing Tools: 5 Key Factors to Consider
March 26, 2008
By Stefania Viscusi, Assignment Desk Editor
As customer relationship management continues to play a key role in today's market, sales managers have found themselves needing to make decisions between a number of vendors and offerings all with unique feature sets and promising to be 'the best'.
To help sales managers wade through the overwhelming selection of CRM Marketing tools, a recent white paper, "What to Look For When Purchasing CRM Marketing Tools," highlights five critical factors that should be evaluated when choosing a CRM software solution.
These five factors, "Scope of Service", Industry Specialization", "Ease of Use", "Price", and "Support" are highlighted throughout the white paper and offer company leaders insight they need to make the right selection.
Keeping the "Scope of Service" factor in mind helps organizations to set clear goals and remain focused throughout a project implementation and also helps companies stay within budget.
The "Industry Specialization" factor helps companies to remember that customer needs are important and that marketing tools should be customizable.
"Ease of Use" is another important factor that must be considered as rollouts of many systems that met a company needs, still failed in the end due to a poor user experience.
"Price" also plays an important role as buyers must look beyond quarterly reports to the long term potential of advanced CRM marketing tools for the business.
"Support" is also a necessary a factor to consider as routine maintenance, training and other support can be necessary.
Focusing on these key factors and the real needs of the company can help buyers to make the right CRM software choices.
For an in-depth look at each of these factors, checkout the white paper HERE.
Stefania Viscusi is an established writer and avid reader. To see more of her articles, please visit Stefania Viscusi’s columnist page.

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