CRM Software

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A Closer Look at CRM Software
February 11, 2008
By Stefania Viscusi, Assignment Desk Editor
Customer Relationship Management (CRM) software purchases play an important role in businesses, especially as the need to improve customer service, sales and marketing has grown to a 'must' in the ultra-competitive marketplace.
With CRM software, is it possible for businesses to better understand and utilize their customer data to improve their business in a number of ways.
To offer a breakdown of the specifics of CRM software offerings,'s latest whitepaper, "A Buyer's Guide to CRM Functionality,"highlights included features for sales, marketing, support and analytics.
Sales Force Management applications offer important forecasting, revenue reporting and tracking, as well as free sales teams to sell instead of spend time entering data or performing lead distribution.
Another CRM software that is important for marketing teams is Marketing Management software. With marketing management software, it is possible for marketing teams to quickly and automatically collect data and analyze campaigns as well as segment the customer base for more relevant messaging and evaluate pricing.
To drive efficient customer service, CRM Software that offers customer service and support features like those found in the call center is also vital.  With call routing features and access to customer information, businesses can improve their relations with customers and offer faster, more satisfying experience to customers.
CRM software is also important for executive teams as it offers real-time analytics with the ability to see the whole picture and make better business decisions.
For more details on these features and specific vendor offerings, check out the whitepaper HERE.
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Stefania Viscusi is an established writer and avid reader. To see more of her articles, please visit Stefania Viscusi’s columnist page.

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