CRM Software

CDC Software Corporation, a hybrid enterprise software provider of on-premise and cloud deployments, has introduced Pivotal CRM 6.0 for Home Building and Real Estate.

An industry-tailored customer relationship management system, Pivotal CRM 6.0 for Home Building and Real Estate has been designed to help single and multi-family home builders, title and mortgage companies, commercial property managers and other real estate businesses better manage relationships throughout the customer lifecycle.

Pivotal CRM is a comprehensive solution for managing the complete front office, including marketing automation, lead management, sales automation, option selections and contracting, and customer care.

Based on Microsoft.NET (News - Alert) technology, this CRM application, which is tailored for the home building and real estate markets, operates on a CRM platform. Task-based navigation, embedded Microsoft (News - Alert) SharePoint and Office applications and a smart client user Interface are featured by the same. It also allows users to complete much of their daily work without having to leave their CRM system. Enhanced searching and reporting capabilities, plus the flexibility to conform to an organization’s way of doing business, to increase user adoption and productivity are enabled by the new features of this version.

An award-winning social CRM application is also featured by Pivotal CRM 6.0. This feature allows users to seamlessly interact with social media sites such as Facebook (News - Alert), LinkedIn and Twitter.

“Pivotal CRM 6.0 for Home Building and Real Estate was specifically designed to address the key requirements for the real estate and home building markets,” said Jason Rushforth, president of CDC Front Office business of CDC Software (News - Alert), in a press release. “The solution offers superior usability, flexibility and advanced integration with Microsoft technologies that we believe will result in increased user adoption throughout a company’s workforce. Most importantly, this application provides the homebuilding and real estate markets with a CRM system that we believe will help users reduce costs, shorten their sales cycles, and increase productivity, while helping create customers for life.”

In related news, CDC Software Corporation was recognized as a leader in "The Forrester (News - Alert) Wave: CRM Suites Customer Service Solutions, 3Q 2010," Forrester Research, Inc., July 19, 2010.