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January 20, 2010

Video to Overtake Conferencing Market: ITEXPO Session

By Amy Tierney, TMCnet Web Editor

It’s a no brainer that in a tough economy company executives are on the hunt for cost savings wherever they can find it. And communication technology is giving businesses a big boost, especially in the conferencing sector.
While audio conferencing remains one of the top investment areas in the industry, videoconferencing is the next big thing, experts said during a panel discussion today on conferencing at TMC’s (News - Alert) ITEXPO East 2010.
During the session called “The Future of Web Conferencing and Collaboration,” Greg Plum, director of channel development for The Conference Group (News - Alert), said lower costs, as well as the greater availability of bandwidth is helping drive technology’s adoption.
“It’s not as expensive as it used it be,” Plum said.
Early on, while users experienced time delays and fuzzy resolution, greater advancements with the technology are now pushing the tool to the forefront, he said.
“Video is part of the psyche,” Plum said, noting the popularity of Skype (News - Alert) and communication solutions. “Video has become part of people’s daily experiences. Money is still being made in audio, yet interest is all about Web and videoconferencing.
During the session, Plum, who was joined by Jan Linden, vice president of engineering, Global IP Solutions, Larry Dorie, CEO, RHUB (News - Alert) Communications and Alec Saunders, CEO of Iotum, experts said network security still poses concerns. With more and more companies accessing the network, there’s a growing awareness about the need for security, officials said.
What’s one driver to encourage widespread adoption? Service providers need to ensure that their videoconferencing service can communicate with legacy services, Plum said.
And plans are the works for The Conference Group, a provider of Web, audio and video conferencing tools, to launch its own HD compatible service this quarter, Plum told TMCnet.

Amy Tierney is a Web editor for TMCnet, covering business communications Her areas of focus include conferencing, SIP, Fax over IP, unified communications and telepresence. Amy also writes about education and healthcare technology, overseeing production of e-Newsletters on those topics as well as communications solutions and UC. To read more of Amy's articles, please visit her columnist page.

Edited by Amy Tierney

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