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February 10, 2010

Conference Call Feature: Videoconferencing Popularity Grows for Business, Personal Use

By David Sims, TMCnet Contributing Editor

Wouldn't you know it: Economy in the dumper, everything more expensive, precious little extra cash floating around and video conferencing emerges as a more and more attractive alternative to business travel.
Knock me over with a feather.
A recent survey of more than 1,200 business professionals in the United States, Japan, South Korea and China reportedly revealed that 'video chat/conferencing is rapidly being adopted worldwide, for business and personal use.'
It's not just for business travel. Now even visiting Grandma is being scrutinized as an expense.
The survey, conducted by Research Now and sponsored by Global IP Solutions (News - Alert), concluded that 'business professionals across multiple industries are adopting video in an effort to communicate and collaborate more clearly and effectively.'
The report left out 'and less expensively.' But don't worry, that's there, too.
The survey also found that 79 percent of those who use video rely on consumer applications such as Yahoo, Gmail, AOL and Skype, while 21 percent used videoconferencing systems such as those offered by Cisco (News - Alert) and Polycom. Bottom line there – you don't need six-figure systems to start in. Oh, sure that's there if you want it, but you can start saving money with little initial investment in video conferencing or other conference call services.
'The results of this survey underscore the increasing value of video in business communication,' Joyce Kim, chief marketing officer at GIPS, said. 'With demand for Unified Communications (News - Alert) and desktop video conferencing on the rise, video quality issues such as delay and freezing must be addressed in order for users to effectively connect and collaborate.'
In the U.S., 40 percent of business professionals surveyed indicated that their company will be deploying a video communication solution within the next six to 24 months. Bear in mind that some people actually enjoy business travel.
Videoconferencing has evolved into a cutting-edge technology that facilitates real-time, in-person conversations. The technology has become so popular, it has entered the lexicon of modern communication mix, TMCnet reported. The technology is especially useful to help companies go green” by reducing carbon emissions with the cutback of employees’ need to travel.
And companies like Eagle Conferencing can help. The Manhattan- and Bangalore-based provider of full-service conferencing services tailors its conferencing services to fulfill any company’s need.

David Sims is a contributing editor for TMCnet. To read more of David’s articles, please visit his columnist page. He also blogs for TMCnet here.

Edited by Amy Tierney

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