TMCnet Online Community News
Leveraging Video on Your Online Community
For those who may not have the resources or equipment to create professional videos, platforms like YouTube (News - Alert) make it possible for just about anyone to get involved in the evolution of online video. There are a number of different videos you can make use of on your online community depending on the message you are looking to portray.
Video advertisements and announcements are probably the most frequently used, but with a little extra creativity and time, you can create more engaging videos to keep readers coming back to your online community. Video interviews are much more effective than written ones. Having the chance to watch two people interact gives readers a better idea of someone’s personality and makes the experience much more personal.
Video reviews are probably the most popular way to leverage video yet are the most overlooked by customers. Showcasing a product on video while the reviewer demonstrates how it works, it much more effective than a written review. When a consumer searches a product on the web, one of the first things they look for is a video. Watching a product review eliminates the research a consumer would normally have to do to learn about what a product has to offer.
According to B2C’s report, 65 percent of U.S. executives surveyed by Forbes in October 2010 visit a vendor’s website after viewing a work-related online video.
Online video proves to be very effective in getting a point across in a more entertaining fashion. It is no secret that the amount of time readers spend on online sites is minimal due to distractions and redirects to new pages. According to a study by Visible Measures, 20 percent of online video viewers click away from a video in the first 10 seconds or less. Therefore, companies only have one chance to make a lasting impression to keep viewers coming back to their online communities.
To discuss how to implement the methods outlined in this article on your own TMCnet Community site, please contact a member of your dedicated TMCnet team.
About TMCnet Online Communities
TMCnet Online Communities are news-generated, content-rich portals that position your company as the leading “go-to resource” for your industry group. TMC (News - Alert) has been building Online Communities for over 10 years, and continues to be the market leader at developing these successful communities for our customers. To learn more about the TMCnet Online Community program, please contact Anna Ritchie [email protected] or call 203-852-6800 x 107. You can also visit us online at http://www.tmcnet.com/community/Default.aspx
Stefanie Mosca is a Web editor for TMCnet. Previously she worked as a freelance copy editor for Digital Surgeons LLC. She holds a master's degree in journalism from Quinnipiac University and a bachelor's degree in communication from the University of New Haven. To read more of her articles, please visit her columnist page.