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Communications Providers Benefit from OnRelay's Mobile Cloud Exchange

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February 15, 2011

Communications Providers Benefit from OnRelay's Mobile Cloud Exchange

By Susan J. Campbell, TMCnet Contributing Editor


OnRelay (News - Alert) has announced the release of its Mobile Cloud Exchange (MCX) product designed specifically for a communication provider. The Mobile Cloud Exchange has already been deployed at 10 leading operators across four continents, including at Swisscom (News - Alert). 



"Our software has continuously evolved and gradually centered on enabling the enormous Cloud Telephony opportunity for operators," says OnRelay's CEO, Ivar Plahte (News - Alert), in a statement. "We no longer feel existing PBX or Centrex terminology accurately represent a cloud based mobile office phone system, and it is time to introduce a new term - Mobile Cloud Exchange - for this distinct and disruptive communications system architecture."

Communications providers operating in the mobile space are now facing an immediate threat from “Over the Top” Mobile VoIP services from providers such as Skype and Google (News - Alert) as they take a foothold in the business communications market.

These types of products offered by operators have been seen as little more than creative billing options and are not considered viable enough to resist the threat from Over the Top providers. With the current speed of market evolution, communications providers do not have the luxury of waiting for service delivery platforms, such as IMS, and must start to introduce competitive solutions on their own. 

OnRelay’s Mobile Cloud Exchange ensures mobile operators can immediately fight back with a powerful bundled Communications as a Service offering. Unlike consumer oriented mobile VoIP services, the OnRelay solution is more feature rich and delivers the appropriate 3G / GSM quality of service demanded by business customers. 

Mobile operators can also leverage their unique position in the market by bundling OnRelay’s software with smartphones, cloud services, mobile apps and 3G / GSM / femto-cell connectivity.


Susan J. Campbell is a contributing editor for TMCnet and has also written for eastbiz.com. To read more of Susan’s articles, please visit her columnist page.

Edited by Charles West







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