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January 30, 2011

eBaum's World Picks Telehouse Colocation Facility to Support Growth Goals

By Mae Kowalke, TMCnet Contributor

Online businesses can’t afford have their websites be unreliable. Secure hosting and e-commerce tools with 24/7 uptime are critical. This can get quite expensive.

eBaum’s World, an online entertainment media provider, illustrates this point. The company is headquartered in Rochester, New York. Its website serves up videos, web games and Flash cartoons. Recently, the company set two-year growth goals and determined that the data center facility it was using, and paying a lot for, had reached maximum capacity.

The company needed a new data center location, with adequate IP, cooling and power capacity. The key was establishing this location at an affordable cost.

After carefully considering a variety of options, eBaum’s World decided to go with a new colocation facility in Manhattan, operated by data center provider TELEHOUSE America. This facility provides all the capabilities required, at a cost that supports eBaum’s growth goals.

The Manhattan facility, located in the Chelsea district, officially opened on January 24. It provides 60,000 square feet of colocation space. All this is on a single floor, with a total of more than 4 mVa power. This is TELEHOUSE’s (News - Alert) 39th facility, adding to its portfolio of colocation sites in 10 countries and territories around the globe. The company also operates two other carrier hotel facilities in New York. 

In keeping with TELEHOUSE’s strict standards for diversity and redundancy, the Chelsea facility’s features include 24/7 security and on-site technical supports staff, paired with telecommunications capabilities, backup power, and temperature control.

TELEHOUSE teamed up with an impressive list of carriers and internet service providers (ISPs) to provide affordable telecom services at the new facility. Customers using the colocation site can get introductory cross-connect and cabling rates from Level3, Time Warner Cable, XO, Verizon, RCN, Abovenet (News - Alert), Lightower, AT&T and Telehouse/KDDI.

For eBaum’s World, choosing the new colocation facility was more than just a business decision; it turned out to be something of a partnership with TELEHOUSE. The two companies formed a close relationship during the process of setting up eBaum with the hosting and IP capabilities needed to support the two-year growth goals.

“Every aspect of TELEHOUSE’s planning and service were delivered in a consultative manner designed to update and educate eBaum’s World from both a planning and technical perspective,” the companies said in a case study.

eBaum’s requirements included a solid data center solution, redundant high-density and IP service infrastructure, and low latency. TELEHOUSE was able to deliver that and more. TELEHOUSE helped eBaum discover many options and services they hadn’t considered.

Now, eBaum is able to serve its customers much more effectively than before, thanks to TELEHOUSE’s help selecting the best options. For example, changes were made to sales and support to provision extra hardware and equipment. eBaum is very pleased with TELEHOUSE’s account management support.

“eBaum’s operations are well supported by TELEHOUSE America,” the company said in the case study. “Smart data center engineering and exceptional support have made eBaum’s World a client that will continue to use TELEHOUSE’s services.”

To learn more about partnerships between online businesses and data center providers, visit TELEHOUSE’s channel, Colocation.

Mae Kowalke is a TMCnet contributor. She is Manager of Stories at Neundorfer, Inc., a cleantech company in Northeast Ohio. She has more than 10 years experience in journalism, marketing and communications, and has a passion for new tech gadgets. To read more of her articles, please visit her columnist page.

Edited by Patrick Barnard

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