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Nortel Execs Educate Webinar Listeners on CEBP Basics and Hard ROI Returns

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October 01, 2009

Nortel Execs Educate Webinar Listeners on CEBP Basics and Hard ROI Returns

By Marisa Torrieri, TMCnet Editor


These days, nearly every enterprise is looking to implement a more efficient corporate-wide communications platform.
 
So many, in fact, that there’s a new term called “Communications-Enabled Business Processes,” or “CEBP,” for leveraging communications into all aspects of an organization’s processes and applications.
 
To bring CIOs up to speed, Nortel (News - Alert) executives last week hosted the free Webinar, “Communications Enablement: Integrating Real Time Communications into Your Business Processes,” and explained how communications-enabling your business processes offers hard ROI returns by significantly reducing human latency in getting work done.

 
During the one-hour presentation, Tara Mahoney, the solutions leader for Nortel’s Communications Enabled Business Solutions, and co-presenter John Bednarek, leader in Alliances and Business Development for Nortel’s Communications Enabled Business Solutions, outlined a number of benefits of CEBP, and introduced listeners to Nortel’s “Agile (News - Alert) Communication Environment” software.
 
Better known as ACE, the software application is tailored to an enterprise communications system to extend communications beyond the office – so workers can get tasks done anytime, anywhere.
 
“You don’t need to know on Friday night that there’s a snowstorm Monday morning,” said Mahoney, citing the example of sales workers who need to get out one message to multiple clients can use ACE-infused devices to relay it with the push of a button.
 
Nortel recently worked with HSBC to leverage the financial institution’s prior investments in PBX (News - Alert) and video communications by providing integration between multi-vendor communications environments.
 
Although specific ROI results from HSBC are confidential, Bednarek said Nortel’s UC solutions deliver “an ROI up to 178 percent, with up to 30 percent savings” on mobile communications.
 
But that’s just one of many examples, according to Bednarek and Mahoney, of how CEBP improves business agility, lowers capital and operating expenses and yields higher productivity. An added, but essential bonus? Nortel’s ACE platform is flexible, so companies don’t have to worry about spending a lot of money when the technology upgrades.
 
“As I change and upgrade, I don’t have to rewrite all those APIs,” Mahoney said.
 
Want to learn more? Check out Nortel’s Sept. 24 free Webinar “Communications Enablement: Integrating Real Time Communications into Your Business Practices,” available in TMCnet’s archives.
 

Marisa Torrieri is a TMCnet Editor. To read more of her articles, please visit her columnist page.

Edited by Marisa Torrieri







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