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November 05, 2010

Carrier-Grade Softswitch Provider Changes Brand Name

By Susan J. Campbell, TMCnet Contributing Editor


There is a new name in the carrier-grade softswitch market, yet the power behind the brand is well-known. The company that got its start as MERA Systems (News - Alert) has changed its name to ALOE Systems. MERA Systems was certainly a successful brand, capitalizing on the opportunities within the market of small and mid-sized carriers. 


The market, however, often demands change and for MERA Systems, that change had to come in the name. The carrier-grade softswitch provider wanted to adopt a name that would better reflect the identity of the leading and rapidly growing company in an ever-changing telecom market. 

One of the reasons for the selection of “ALOE” is the company has much in common with the plant itself. For one thing, the plant is well-known for providing benefit to people for many years – much like the company. In addition, customers in 76 countries throughout the world have already discovered a number of different ways in which ALOE Systems can help their business to grow and feel more vibrant. 

Intelligent solutions such as carrier-grade softswitch equipment can help to boost the network for effective work, ensuring that ALOE Systems is acting as a powerful and reliable engine. As a result, the ALOE Systems brand represents a symbol of sustainability and proven strength; fresh energy and credible expertise; and an ability to rapidly grow in the most severe conditions.In addition, ALOE also wants its brand to reflect the “eco-friendly” corporate values the company has made a key focus. 

ALOE truly takes care of the environment and supports green technologies through carrier-grade softswitch solutions. All communications are arranged on a single platform to enable telcos to seamlessly migrate to green all-IP technologies that require minimum hardware. Solutions are also highly scalable, allowing carriers to economize on hardware through increasing the system capacity. 

The ALOE Systems brand also effectively transforms the company’s motto – a loyalty to excellence. This slogan comprises the very idea of a new name – an innovative approach that leverages field-proven expertise. The carrier-grade softswitch market is one that is rapidly growing and intensely competitive. ALOE Systems wants to continue to share the benefits of its solutions with the worldwide market. By focusing on the health of the network – the name is on the right track.


Susan J. Campbell is a contributing editor for TMCnet and has also written for eastbiz.com. To read more of Susan’s articles, please visit her columnist page.

Edited by Juliana Kenny




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