Call center software provider, Five9 Inc. has participated in research company Aberdeen (News - Alert) Group’s “Inside Sales Enablement: Let Them Drink Coffee!” survey by reviewing the format and inviting the company’s customer base to participate in the survey.

David van Everen, vice president of product management at Five9, said that the company’s commitment to researching and sharing information with its call center customers is a way to give them insight on the sales and industry best practices. 

Past research by Aberdeen has indicated that outside sales teams have out-performed inside sales teams. 

So, how will the new research effort help inside sales groups close the gap? And, more importantly, how does this relate to Five9?

“Five9’s Virtual Call Center Suite, and our integrations with leading CRM and leads management applications, provides systems that enable best-in-class practices for inside sales teams, leading to increased revenue growth, increased conversion rates and reduced sales staff turnover,” van Everen said. “Five9’s systems suite can close the gap between inside and outside sales.”

The company’s existing integrations with partners like Salesforce.com (News - Alert), Netsuite, RightNow and Leads 360 simplify operations for Five9 customers as a way to increase productivity. 

With the Five9 Cloud Computing platform, call centers have opportunities for additional, custom-made integrations and/or proprietary integrations that provide competitive advantage on a customer-by-customer basis.

“The integrations provide a total solution for customers managing sales funnels from prospecting and lead development, to lead management to conversion and ongoing retention,” van Everen said. “Five9’s Virtual Call Center Suite provides sales organizations with a tool for an incredibly important part of the process – human-to-human direct contact – at the right moment in the process.” 

So, not only can Five9’s systems help call centers manage customer sales, but the company’s “best-in-class” ideology regarding inside sales allows call centers to expand their knowledge base with informational opportunities such as repository for best practices, methodologies and processes across a range of industry verticals and activities, including inside sales.

“We expect the final research product will reflect the best practices that Five9 has been helping our customers implement since our founding in 2001,” van Everen said.