Avtex Announces Aria Acquisition

In Mongolian mythology, the North Star is a peg keeping the world together; Norse lore says it’s the end of a spike enabling the sky to rotate. Polaris has long held a powerful place to humankind for centuries, saving fleets of sailors serving a guiding light. It’s important to possess that type of direction, and for an organization defining and following your North Star clarifies the course for what’s to come.

Following its north star of “fueling exceptional customer experiences,” Avtex announced the acquisition of Calgary-based contact center and customer experience provider Aria.

 “We are very excited to add the talent and know-how of Aria to the Avtex (News - Alert) family,” said George Demou, Avtex President & CEO. “We are absolutely committed to providing unmatched expertise, as well as unparalleled end-to-end CX consulting and technology solutions for our clients. By joining together under the Avtex brand, we can now offer a greater depth of expertise than ever before, as well as end-to-end access to Genesys solutions and an impressive array of innovative intellectual property.”

Since 1997, Aria (News - Alert) has kept focus on system integration, omni-channel capabilities, WFM, CRM, operational analytics and agent technology, becoming the first North American system integrator to successfully do so with the Genesys platform.  

Robert Church, Aria President and CEO explained, “This deal represents an opportunity for both Aria and Avtex to expand the offerings we can provide to our clients, and we are tremendously excited to share our deep expertise around the Genesys (News - Alert) Engage™ platform and enterprise-level customer experience solutions.”

What’s in your contact center?

Edited by Maurice Nagle