Summit Homes Group Chooses Sugar for AI-Powered Sales Automation in the Cloud

SugarCRM announced a partnership with Summit Homes Group, a home builder based in Western Australia that involves the adoption of Sugar Sell Premier to elevate its sales operations and enhance customer experiences during the home-buying process.

Summit Homes Group offers a diverse range of building-related businesses that span realty, steel production, financial services, plumbing, ceilings, and roofing. Managing multiple sub-brands requires the ability to efficiently handle customer inquiries to drive strategic growth.

With Sugar Sell Premier, they get a user-friendly interface and a single, unified view of homebuyers so they can better manage sales engagement and deliver the best experience throughout a buyer's journey.

Having been a loyal customer of SugarCRM for more than a decade, the company decided it would upgrade to Sugar Sell Premier. The software solution includes a suite of sales force automation features, including AI capabilities.

In addition to advanced sales analytics, enriched reporting, improved sales forecasting, comprehensive insights, and enhanced communication tools, it also provides a way for sales operations and sales teams to optimize efficiency and enhance customer interactions.

“Home buyers will typically visit a few different builders, narrowing their selection down to one or two before making their final decision. In large part, their choices are based on the quality of their interactions and overall experience with a sales professional,” said Fabio Fusari, IT Manager at Summit Homes Group.

“We are pleased to continue our sales force automation journey with SugarCRM. This strategic move underscores our ongoing commitment to deliver excellence through cutting-edge technology that empowers our team with the tools necessary for success. Sugar Sell Premier will enable us to streamline our operations, enhance collaboration, and ultimately deliver even better results to our valued customers.”

Edited by Greg Tavarez