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Small Businesses Leverage Top Tech Tools for Growth and Adaptation

July 14, 2023

There is no doubt that the COVID-19 pandemic fundamentally reshaped the landscape for small businesses. As many were suddenly faced with lockdowns, social distancing measures and massive shifts in consumer behavior to deal with, they had to adapt quickly to survive. Now, as the world gradually recovers, small businesses are leveraging technology more than ever before to not only stay afloat, but also thrive in what is now the new normal.

From e-commerce platforms and contactless payment systems to remote collaboration tools and online marketing strategies, tech implementation has become essential for small businesses if they want to reach customers, streamline operations, and remain competitive in an ever-evolving marketplace.

Nextiva recently identified the top types of tech platforms small businesses are now using. Its study was based on a 2022 survey from the U.S. Chamber of Commerce. The survey found that an overwhelming 86% of small business owners attributed their survival to technology, particularly as more businesses transitioned to online operations and employees shifted to remote work.  As a result, over 90% of U.S. small businesses use at least one technology platform for their operations and growth

Embracing technology has proven to be a strategic investment for companies; it not only automates key aspects of their operations, but also provides valuable insights into customer behavior.

According to Nextiva, small businesses are utilizing a range of tech tools to enhance their operations and drive growth. Some of the most popular solutions include point-of-sale tools, used by 36% of small businesses, as they offer flexible payment options and inventory management capabilities.

Productivity tools, also utilized by 36%, streamline internal communications and collaboration, facilitating remote work arrangements.

Marketing platforms, adopted by 41%, enable targeted digital marketing campaigns, providing detailed insights into customer preferences.

Accounting software, embraced by 56%, automates essential financial functions and allows for integration with long-term planning.

Finally, social media accounts, the most popular tech tool at 66%, enable direct customer engagement and brand building, with platforms like Facebook, Instagram, TikTok, and Twitter playing key roles.

Edited by Alex Passett



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