Business VoIP Featured Article

Nextiva Debuts Marketing Enablement Platform NexConnect

May 11, 2023

By Tracey E. Schelmetic, Business VoIP Contributor

Voice over IP cloud communications platform provider Nextiva recently announced NexConnect, the Scottsdale, Arizona-based company’s new marketing enablement platform built specifically for Nextiva’s partner community. NexConnect was designed to allow partners to customize a broad arsenal of content and collateral, which can then be used to run a variety of campaigns and marketing activities – in just a few clicks.

Nextiva's Partner Program offers a comprehensive suite of services for customers as well as service and after-sales support.

The NexConnect solution will allow users to engage in a broad range of marketing automation activities, including campaigns in a box (including emails, blogs, landing pages, social posts, collateral, etc.), streamlined marketing automation, organic social media content, no-code landing pages, field marketing support, real-time analytics and more.

Nextiva’s Partner Program is well known in the channel community for continuously offering competitive incentive programs, lucrative promotions, and proposal-based marketing development (MDF) funds to support their partners’ GTM activities.

“I’m really excited to be launching this industry-leading resource for Nextiva’s partners,” said Jolynn Antonacci, VP of Channel Marketing at Nextiva, in a statement. “NexConnect makes it simpler than ever for partners to access a variety of marketing programs and collateral all through a single, easy-to-use platform. I want our partners to feel our commitment to them and see the continued investment Nextiva is making in their go-to-market strategies. We want to be easy to do business with, because when our partners succeed, Nextiva succeeds.”

The solution has been used in beta release by network infrastructure specialist AVIT.

“NexConnect is a treasure chest of amazing marketing resources, and it’s going to supercharge our ability to attract new customers,” said Kelly Green, Nextiva partner and General Manager at AVIT. “We’ve successfully partnered with Nextiva for over seven years now, and it’s exciting to see the long-haul commitment the company is making to its partners.”

Edited by Greg Tavarez


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