Thryv Platform Now Includes Google Business Messages

Customer communications remain key today. With more mobile messages being sent than ever before, it’s become critical for businesses to offer mobile chat customers can use to reach them anytime.

But, this level of availability for responding across all the different channels, while they’re also out in the field, is a bit more challenging for small businesses.

To help SMBs offer messaging experiences for customers, Thryv has announced a new integration with Google’s Business Messages. The partnership will help to streamline communications between small businesses needing inbound contact options.

Google’s Business Messages offering makes it possible to have mobile chat experiences with customers. The mobile conversational channel adds entry points on Google Maps, Search and via brand websites making it easy for customers to find the contact method and use it to communicate with the company.

For the recently announced integration, Business Messages was added to Thryv’s real-time, centralized inbox which creates a single thread of communication regardless of the applications used to chat.

The inbox enhancement was added to its platform last year and allows for any conversations had via webchat, email, text message, Facebook and Instagram messenger apps or Google messenger to be stored within the CRM contact’s file in a centralized inbox.

“Rapid expansion of communication technologies has helped usher in a new era of communication when it comes to customer service for businesses,” said Ryan Cantor, Chief Product Officer at Thryv.

“But only businesses with robust customer service teams and constant availability are benefiting from these advances. Local, service-based businesses, like a local roofing company, may not be able to respond to web chat messages quickly enough for customer satisfaction because they’re on the roof. Thryv’s integration with Google’s Business Messages helps small businesses benefit from said advancements too.”

Edited by Erik Linask