Business VoIP Featured Article

Viber Forms Partnership with Sri Lanka's Dialog Axiata

July 13, 2021

By Tracey E. Schelmetic, Business VoIP Contributor

Rakuten Viber, or simply Viber, is a cross-platform voice over IP and instant messaging software application owned by Japanese multinational company Rakuten, provided as freeware for the Android, iOS, Microsoft Windows, macOS and Linux platforms. The company recently announced a partnership with Dialog Axiata, one of Sri Lanka's largest telecommunications service providers, and the country's largest mobile network operator with 16.287 million subscribers, which amounts to 57 percent of the Sri Lankan mobile market.

Under the terms of the partnership, Rakuten Viber act as an international application-to-person (A2P) messaging platform for Dialog Axiata and its more than 16 million customers.

“This partnership is a very important step for Rakuten Viber and our continued efforts to expand the company presence and footprint in the APAC region,” said Matan Barth, senior director of telecom services at Rakuten Viber, in a statement. “Our telecom partners will surely benefit from the new A2P communication channel we offer with Dialog Axiata to Sri Lanka.”

Globally, Rakuten Viber remains one of the most widely used messaging apps. Launched in 2010 as a VoIP call app, the company later added messaging. In the 11 years since its launch, the company has surpassed trillions of call minutes, transforming from a simple communications tool to a full-blown ecosystem for users’ digital lives. Today, users can not only video chat, make voice calls and exchange messages, but also make payments and participate in multimillion-member communities that provide useful and entertaining content.

“Rakuten Viber is one of the most popular messaging apps and has a very strong position in the market,” said Ravi Sankar Vaddi, senior consultant for international business and enterprise data at Dialog Axiata. “Having their own developed infrastructure and a large presence in A2P messaging, Viber provides us with a high-quality A2P SMS traffic exchange. This allows Dialog’s subscribers and clients to benefit from superior and assured connectivity, as their messaging experience becomes more seamless.”

Edited by Luke Bellos


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