Business VoIP Featured Article

Infobip Buys Anam

May 17, 2021

Cloud communications platform company Infobip has announced the purchase of Anam, a Dublin, Ireland-based SMS firewall service provider, for an undisclosed sum.

The acquisition, according to company officials, is part of a strategic move to help strengthen Infobip as a top mobile network operator with enhanced features and service offerings.

Anam’s offerings include messaging, security and analytics, for mobile providers. The company serves over 80 MNOS with 606 million customers across the world.

Together, Infobip and Anam’s product?portfolio for MNOs provides a number of benefits to subscribers such as SMS Firewall, SMS Hubs, SMSC,?CPaaS, RCS?, and Authentication & Verification.

Darragh Kelly,?Anam CEO commented on the acquisition saying,?“This announcement is very exciting,?and a validation of how important mobile messaging has become in today’s ever-growing digital environment. A key part of the messaging ecosystem is the security and integrity of the Mobile Networks.”

“For the industry to continue growing, the messaging channel needs to be free from?spam and?fraud, and the mobile?operators,?enterprises, and?subscribers position protected.?This acquisition brings two?best-in-class messaging companies together to deliver this. When both companies’ products are combined it makes the joint offering?a rare and exceptional?Mobile Operator proposition. We are delighted to join Infobip, continue our growth story, and bring even more value to our customers,” said Kelly.

Another benefit of the acquisition includes the joining of Anam?to Infobip’s Strategic Operator Partnerships division. This will allow their customers to have access to a 24/7 Networks Operations Centre (NOC), on-ground support, enriched?analytics,?and reporting.?

As part of the purchase, Infobip will also gain access to Anam’s expertise and certifications in both ISO 27001?and ISO 20000 – which are required standards for information security and IT service management companies to guarantee premium levels of Quality of Service.

“I am very pleased that Anam?has decided to join Infobip in this important phase for?A2P messaging.?This past year?saw?the effects of the pandemic?impact?many operators?who were?reporting?heavy messaging traffic on?a?regular basis across the world,?as?businesses moved to a digital model?almost overnight.?A2P has never been more important to?this cohort for?sustainability.??Together with Anam, we will continue to?provide even more?support?to?carriers?to?ensure?we secure messages and help them bring more value?to?their sector and to?end-users.?I look forward to?joint?future success,” said Silvio Kutic, Founder and CEO of Infobip Group.

Edited by Luke Bellos


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